I don't use the word secret lightly. Before you can have all the SALES you want… You gotta get ‘dem LEADS. People think getting leads is hard. They're kinda right. But with this secret I learned from this redneck from Arkansas named @Travis Sago... More leads than you can shake a stick at is in your near future. Travis has this superpower for generating leads on demand. He figured it out in the Navy back in the 90s while trying to get girls' phone numbers in San Diego. I can’t thank him enough for teaching me what I’m about to share. He’d go out with his buddy, Jeffrey. Jeffrey was 6'2", blonde, blue eyes. Built like a Norse God. Travis? By his own admission, he looked like Danny DeVito standing next to him. They'd go to a bar in San Diego called the Red Onion. You’d think Travis didn’t stand a CHANCE, right? But at the end of the night, Jeffrey would have maybe 2 or 3 numbers, while Travis would walk out with 10 or more. Travis realized there was a "missing step" to getting people‘s attention . Years later, he took that exact same missing step and applied it everywhere. DMs, emails, communities, cold outreach... doesn't matter. It’s the reason he can talk to a tiny list where the owner can’t get 40 replies... and pull 40 leads that turn into $10k to $25k cash that same day. I learned this method from him. It's the exact same "Danny DeVito" missing step I use in my campaigns. Everybody in this space is obsessed with trying to be reaaally attractive. Having the perfect script, the slickest profile, the hardest close. But getting a stranger to go from "cold" to "yes" in one giant leap is HARD. It’s almost like asking someone to marry you before you ask for their name. Yeah, maybe it works on a few, select people? That's why most cold DMs get ghosted. They make the ask too big, right from the get-go. They should be focusing on a simple thing: 𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗜.𝗢.𝗜. It’s the same framework I used to cold-DM Jason Fox - out of the blue - and close him to take over this very community.

Do you recognize the software tool in the pic? I've used TWO follow-ups for years. 👉One follow-up is only 2 words long. 👉The 2nd follow-up is 7 words. 💥Used together, they often DOUBLE my responses! If you take a GUESS at what SOFTWARE this is...(comment below) Then... 🎁I will DM you the 2 words. Even if you're WRONG. If you correctly name the software tool... 🎁🎁I'll DM you BOTH... The 2-word and 7-word response. One of my colleagues says the 7-word response has made him at least 6 figures. Let's go! 👇 👇 👇