Because men’s skin isn’t “low-maintenance” — it actually needs facials more often than women’s. If your male clients are only coming in occasionally, you’re missing a huge opportunity — for results and revenue. How Often Should Men Get Facials? Every 3–4 weeks. Men produce more oil, have thicker skin, and shave regularly — all of which makes their skin more reactive and prone to congestion, ingrowns, and irritation. That’s why men are some of the ideal clients for estheticians: they respond fast when treated correctly and, once educated, stay loyal. FAQ for Estheticians About Men’s Skin Q: Is men’s skin more sensitive? A: Yes — shaving constantly disrupts the skin barrier, making it reactive. Q: Do men break out more? A: Often — higher sebum + dead skin + inconsistent homecare = congestion. Q: Can men handle stronger treatments? A: Sometimes — but only after calming inflammation and prepping the skin. Q: Why do men see results faster? A: Thicker skin responds quickly when treated consistently and correctly. Why Men Are High-Value Clients - They need consistent care → recurring appointments - Quick, visible results → client loyalty - Corrective treatments = higher-ticket services - Often underserved → opportunity to educate and dominate this niche 💡 Skin Edu Community Challenge: Start thinking about how you position facials for men in your business. Share your experiences, your FAQs, and any tips you have for converting male clients into loyal, repeat clients. Let’s get the word out — men need facials too.

Let’s talk honestly. If you were trained without learning how melanin behaves, you were trained incompletely. 👇🏽 Drop a comment and tell me— Which myth did YOU hear first in esthetician school or online? A. “Darker skin doesn’t need sunscreen” B. “Chemical peels aren’t safe for melanin” C. “Hyperpigmentation is just genetic” D. “Play it safe—do less on melanated skin” ⚠️ These myths don’t just slow results. They create fear-based treatments, under-treatment, and unnecessary damage. We’re unlearning. We’re correcting. We’re elevating. Let’s discuss. If this cheat sheet made you pause, save, or rethink how you treat melanated skin—good. This is the difference between offering services and producing results. 📌 Inside Skool, we go deeper—from advanced treatment protocols to scaling your esthetics business into a true spa transformation. 💬 Esthetics industry calls are now open —from solo providers to multi-room growth strategies. 👉🏽 Link dropping in the comments.

POWER OF CEVEN — PROTECT If you’ve been in my treatment room, chances are you’ve experienced this moisturizer. Protect 1 is one of my most trusted staples for maintaining skin balance, hydration, and long-term results. ⭐ WHY PROFESSIONALS & CLIENTS LOVE PROTECT 1 ✔️ Locks in long-lasting hydration without heaviness ✔️ Helps soothe and calm irritated or stressed skin ✔️ Strengthens and supports the skin barrier ✔️ Prevents moisture loss (TEWL) ✔️ Balances oil and hydration levels ✔️ Helps maintain treatment results ✔️ Supports elasticity and skin resilience ✔️ Non-comedogenic and safe for most skin types ✔️ Ideal finishing moisturizer for professional services 🧪 HERO INGREDIENT: SQUALANE Squalane mimics the skin’s natural oils, allowing it to absorb effortlessly while delivering hydration without clogging pores or leaving a greasy feel. Benefits include: • Reinforces the protective skin barrier • Improves moisture retention • Softens and smooths skin texture • Helps defend against environmental stressors • Promotes healthy, radiant skin balance 🎓 Skin EDU Professional Insight Barrier protection determines whether clients keep their results between treatments. Correction without protection often leads to: • Irritation • Sensitivity • Slower progress • Return of pigmentation or dryness Protect 1 helps stabilize skin so corrective treatments perform at their highest level. 💧 WHO IT’S BEST FOR • Normal / balanced skin • Clients new to skincare routines • Post-treatment recovery • Clients maintaining corrective skincare • Fitzpatrick Skin Types 1–6 🧴 HOW TO USE AM & PM Apply a small amount after cleansing and serums. Follow with SPF in the morning. 🎓 Skin EDU MEMBER EXCLUSIVE PERK Because you are part of the Skin EDU community, you receive: ✨ 30% OFF Power of Ceven products Use code: POC30 Perfect for: ✔️ Starting a new regimen ✔️ Restocking professional backbar ✔️ Retailing to clients ✔️ Safely transitioning clients into corrective skincare Protect 1 is what I call a foundation product — it keeps skin stable, glowing, and treatment-ready.

Why this matters: Darker skin tones do have more natural melanin protection, but that does not make us immune to: - Hyperpigmentation - Post-inflammatory dark marks - Uneven tone - Premature aging UV exposure is one of the top triggers for stubborn discoloration — even without burning. “But I’m not going outside…” 👀 Let’s clear this up. Even indoors, your skin is exposed to: - UVA rays that pass through windows - Blue light (HEV) from phones, TVs, tablets, and computer screens - Ring lights & studio lighting (especially for content creators, estheticians, and anyone on camera) These can contribute to: - Worsening hyperpigmentation - Skin dullness - Accelerated aging over time So yes — indoor days still count. ✨ SPF Spotlight: Supergoop Unseen Sunscreen One of my personal favorites, especially for deeper skin tones: - Truly invisible finish (no white cast) - Weightless, primer-like texture - Broad-spectrum SPF 40 - Layers well under makeup or alone - Great for oily, combo, and acne-prone skin Perfect for people who “hate sunscreen” but still want real protection. ⭐ TAKEAWAY HIGHLIGHT: If your skin can see light — it needs SPF. Windows, screens, and ring lights all count. Protection is how you keep your glow, not just get it. Skin EDU Reminder 🧠✨ SPF isn’t seasonal. It’s foundational. Drop a ☀️ if sunscreen is already part of your daily routine or comment “SPF” if you want more education + product breakdowns like this. Education over gatekeeping. Always.

If you work with higher-melanin skin, your masks can’t just “feel good” — they need to treat acne, pigmentation, and congestion without triggering inflammation. Today’s pro example: GlyMed Hydrating Masque with Enzymes — one of my go-to’s for Black & melanated skin because it hydrates while gently resurfacing and detoxifying. Let’s break down why this matters and how to use it like a pro. ⸻ ✨ Why This Mask Works for Melanin-Rich Skin Melanated skin is more reactive to: • Heat • Friction • Over-exfoliation • Inflammation That’s why aggressive clay masks can cause: ❌ Post-inflammatory hyperpigmentation ❌ Barrier damage ❌ Tight, stripped skin This mask is different because it combines: ✔ Enzymes – dissolve dead skin instead of scratching it off ✔ Hydration – keeps the barrier intact ✔ Clay detox – pulls impurities without overdrying ✔ Brightening support – helps reduce dull tone + congestion So you’re treating acne + pigmentation while still protecting the melanin. ⸻ 🧠 Pro Lesson: Enzyme Masks vs Traditional Clay Masks Enzyme Masks • Use fruit enzymes to digest dead skin • Safer for darker skin tones • Help with texture + pigmentation • Less risk of irritation Clay Masks • Absorb oil and toxins • Shrink appearance of pores • Great for acne + congestion • But must be balanced with hydration 👉 When you combine the two correctly, you get detox + glow without trauma. That’s the key when working with Black skin. ⸻ 👩🏾‍⚕️ Best Client Types for This Mask This mask is perfect for clients who have: ✔ Acne or congestion ✔ Hyperpigmentation / dark marks ✔ Dull, uneven tone ✔ Combination or oily skin ✔ Clients scared of chemical peels ✔ First-time facial clients ✔ Men’s skin (especially bearded areas) It’s also amazing for: • Pre-event glow • Maintenance facials • Monthly corrective programs ⸻ 🏠 At-Home Use Tips (Teach Your Clients This) If your client is using a mask like this at home: 🗓 1–2x per week ⏱ Leave on 10–15 minutes 🚫 Do NOT let clay fully crack and dry