Update: I took potential sellers on actual showings to 3 properties that were similar to theirs, and then let them discuss the differences and compare the home to theirs. IT WORKED! Pricing convo was so much easier because the sellers came up with their decision based on what they saw. Initially they were going to list, IMO, too high. We are going to list just a smidge higher than what I would recommend and they are happy! This was a very easy way to NOT have the seller convo ' - but the house down the street sold for...'