... and that reason is that they were tested infinitely. What you see in an old ad is the perfect combination of words, evolved over a long time, which can be hard or impossible to come up with in one sitting. Example: Yesterday I wrote an email to my list with the subject line: How an ex-copywriter makes $12k/month in a new kind of part-time job That subject line (and the entire email) are modeled on this ad: How I made $10,000 a Year In a New Kind of Business And when I say "modeled," I mean I used a bunch of the same words, same arguments, same structure. Results so far: 55 replies, many from people who are surprisingly qualified and serious about the offer. Would I have gotten the same kinds of results had I simply used my own copywriting brain to write this email? Maybe.... but my personal guess is no. I've had this experience before when I modeled old ads. Completely outsized response to what I normally get. I know it's familiar advice but it's worth repeating. Study old ads. And don't just study them. Apply them. Model them. Even word for word. Old ads are a treasure chest waiting to be opened, and the fact that the treasure chest has been sitting in an attic for the past 100 years doesn't change that.

If you're selling to people who want to be where you are... ... for example, to solopreneurs if you're a solopreneur... ... to internet marketers if you're an internet marketer... ... to coaches if you're a coach... ... then does it make sense to appear frustrated, dissatisfied, or disappointed with aspects of your business? Or does it make more sense to be cheerful, optimistic, and eager about your business, both as it is now, and as it was yesterday, and where it will be tomorrow? I'd claim it's the second. Today I listened to a presentation by Internet Marketer Jeff Walker. Jeff was speaking in a closed-door mastermind. And he made his business sound so great. One big success after another. One great idea after another. Made me want to learn more from him, and pay him money. Even though I know for a fact he's had problems in his business... And even though i know the reality of running a business like his. So I got a question for you: If aiming to look happy and successful is good for business, and I believe it is... ... then how do we square this with the fact that being transparent and honest is good for business, which I also believe?

I updated the mission statement for this group. It now reads... "Email daily, make a $1k offer, pay for a house." Your thoughts? Doable? Suspicious? Exciting? Overwhelming? Lemme know. Thanks in advance.