SME business owners, please please please understand this. Forget about profit for the moment concentrate on cash generation first, profit will come. You can be profitable and still go out of business and you can be loss making and have shit loads of cash. Cash keeps the lights on and the staff paid and builds your business, profit is just like a score on a video game , it gives you great bragging rights but where are those rights when your hard work goes down the toilet

Today I’m pulling back the curtain on the biggest business con of them all. Your accountant, your banker, even that smooth-talking guru on YouTube will tell you profit is king.Wrong. Dead wrong. Profit doesn’t pay your rent. Profit doesn’t pay your staff. Profit doesn’t keep the lights on, Cash does. Cold, hard, ready-in-the-bank CASH. You can run a “profitable” business on paper while you’re bleeding to death in real life. Ask the graveyard of companies that “died with profit” but couldn’t make payroll. Profit is a magician’s trick. It looks good in the spotlight, but behind the curtain, it’s all smoke and mirrors. Cash flow is the lion tamer. The ringmaster. The one calling the shots.Because when the bills come due — and they always do — it’s cash that steps up So let me be blunt:If you’re obsessing over profit and ignoring cash flow, you’re walking the tightrope without a net. One wrong step, and your “profitable” business is roadkill. Cash Flow is King. Profit is just a pretty clown suit. Now, tell me — do you want to keep pretending profit matters, or do you want to learn how to take control of your cash flow and never fear payday again?