Sep 9 • General discussion
I can’t say this long enough or loud enough
SME business owners, please please please understand this.
Forget about profit for the moment concentrate on cash generation first, profit will come.
You can be profitable and still go out of business and you can be loss making and have shit loads of cash.
Cash keeps the lights on and the staff paid and builds your business, profit is just like a score on a video game , it gives you great bragging rights but where are those rights when your hard work goes down the toilet
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I can’t say this long enough or loud enough
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