One of the most famous lessons in sales is simple: People don’t buy the drill. They buy the hole. My friend Darrin DeStasio expands on this idea in his excellent book, Sell the Hole, Not the Drill. In this short video, I share one of my biggest takeaways and why it’s still just as relevant today. After you watch, I’d love to hear your thoughts: How do you help your customers see the outcome instead of just the features? Find it on Amazon: https://a.co/d/0iYUmDup

One of the best ways we can learn is from each other. This week, I’d love to hear about your experiences living the Go-Giver Way. Maybe you: - Created exceptional value for someone. - Put another person’s interests first. - Received an unexpected opportunity. - Had a meaningful networking conversation. - Learned a lesson from one of the Five Laws. - Celebrated a personal or professional win. No success is too small. Share your story below. You never know how your experience might encourage or inspire someone else. What’s one Go-Giver win you’ve experienced recently?