We know a lot more about books than we think, so don't forget that you are already an expert (but from a different perspective). You were a reader before you became an author; harness that knowledge to inform your author journey.... and always remember your readers. Most authors stop thinking like readers and consumers the moment they become authors. @Sierra Melcher , Founder and CEO of Red Thread Books, is back on Before the Bestseller to break down reader and consumer behavior and why it matters more than most authors think. She also walks through goal-driven marketing, using your book as a high-value business card at conferences, book seeding through events and Goodreads, Amazon ads for positioning, and simple ways to get more reviews and build long-term momentum. Listen to the full breakdown here ⬇️ 🍎Apple: 🎧 #BookMarketing #ReaderBehavior #ConsumerBehavior #NonfictionAuthors #SelfPublishing #AuthorMarketing #BookLaunch #AmazonBooks #WritingCommunity #PublishingTips

Out of Office.... Spring Break is not just for kids. (back on Thursday) #colombia #restisproductive

We have special guests... I have lined up the coolest list of folks over the next few months... The next event is April 14 📆 ADD TO YOUR CALENDAR 📆 We have been talking to folks on the creation and production side of books... but have you ever wondered how books get chosen to occupy the shelves in bookstores? Ed Morrow has been in books longer than I have been alive (IN FACT, my mom worked at his bookstore when she was pregnant with me...) He was the president of the American Book Buyers Association for years. I am looking forward to picking his brain and giving you a glimpse of the other side (and a very important element) in the book world. Join us... *Reminder, these events are a $99 value. Free for PREMIUM & VIP members. UPGRADE. 2 guest sessions/month, and in April, get a special 1:1 bonus with Sierra Melcher. What have you learned so far from the INDUSTRY EXPERT SERIES? Share in the comments.

I am trying something new to get to know all the folks in this community and be of the most value possible. @Ellie Hayes just joined, and we have been talking about her book project. I wanted to share our first conversation so you can learn something... and if you want an author interview/coaching, please dm me, especially if we haven't done this before. We talked about publishing pathways and the goals for her books, and sketched out some marketing ideas that were exciting & aligned with her. See the infographic... and the visual summary 👇 What did YOU learn from this conversation?

I have been "wicked" visible this month... top it all off with an interview with new bestselling authors of Femme Led @Michelle McCartney -- She helps momprener$ thrive and scale... and I am all for that. So, of course, I wanted to take her up on the offer to talk about what I do & love... (you can't really get me to stop talking about books...) so here we go. Share a question or something you learned.