đĽ The âWhatâs Nextâ Offer Every Agency Needs in 2026 (And Why AEO Is Non-Negotiable)
Quick impromptu update for you guys â recorded late, no slides, no polish⌠just whatâs actually happening inside our agency and client accounts right now. Hereâs the short version đ If you donât have an AEO offer this year, youâre going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: âCan you rank us on Google?â Theyâre asking: âWhy arenât we showing up when people ask ChatGPT, Gemini, or AI tools who to use?â And hereâs the part most agencies are missing⌠This isnât replacing SEO. Itâs the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your whatâs next offer. Proof, not theory Iâm not positioning myself as âthe AEO guru.â I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you whatâs actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes â those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What Iâm opening up Iâm considering hosting a live AEO workshop next week (likely Tuesday). On that call, Iâll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How weâre implementing it for 8-figure clients - What weâre doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like youâre guessing Live. Questions allowed. No âtrust me broâ slides. đ If you want me to run the workshop: Comment AEO below. If thereâs enough interest, Iâll drop the details later this week. 2026 is not the year to stay reactive.