👋👋

One thing I've had BRANDED into my BRAIN for a while now is our human nature to compare ourselves to what everyone else is doing. But that's not what this post is about. This post is about a copywriting trick I learned from Dakota Robertson, a close mentor of mine who has been building personal brands for people on X (Twitter) the past few years. The goal of copywriting is to be as clear and concise as humanly possible. In the game of copy on social media, you only have TWO SECONDS to capture someone's attention over the phone. Because social media moves faster than our lives ever could. So with this said, if you believe in the 80/20 rule, then I'd like to ask you to see "that" more often than not, you don't need to use the word "that" in your copy. Because 80% of the time, you can use other words "WHICH" (not 'that') are simply more IMPACTFUL to your reader. Every word counts in the game of attention we play when we decide to step into the online world. And it's not only about CAPTURING attention, it's also about RETAINING attention. If you reread the second line of this post you'll notice there are absolutely exceptions to this rule. But it's all about the context of which you use the word which matters most. For example: In the second line, I used the word "that" purposefully, but only because I was COMPARING it to "this" instead. Make sense? I also used the word "that" in the next line only to prove a point. My brain (and likely yours too) is wired for simplicity. And simplicity sells! However, using the word "that" too frequently -- especially in your copy -- is not the most impactful option when it comes to selling goods and services. 8 times out of 10, the word "that" is just a filler which does not hold ANY significance to the point you want to make to your reader. One of my favorite exceptions to this rule is whenever you are comparing two things in the same sentence: "I don't like [that], because i like [this] more" "I don't do [this], because i prefer [that]

If you're like me, you too are probably 'your own worst enemy' (as the song classically goes). Please understand though this is all exactly what you make of it. What a blessing it is to be your own worst enemy. Most people choose to blame others for their problems. Choose to blame their upbringing. Choose to blame their friends, their environment, you. name it. Pressure can crack foundations, burst pipes, but please NEVER FORGET: it also forges one of the most sought-after jewels on planet earth -- DIAMONDS. (Full disclaimer before I say this next line: I am literally a 24 year old 'dude' simply [doing] (notice how I didn't say 'trying') my best to understand the ways of the world.) And luckily for me I've always been one to learn via the school of hard knocks as opposed to traditional education. I've spent tens of thousands on mentorships, masterminds, all in the name of networking with the goal of building something in the online space. And at the end of the day? I had to realize about myself this was all just a cope to keep me from taking the real, hard, ACTION. So if there's one thing I would like for you to take away from today's post, let it be this: Post the reel. Post the bloopers too. Post the good days. The hard days. The bad days. Post. All. Of. The. Days. Why? Because despite what everyone tries to shove down your throat any time you scroll...social media does NOT. need. to be a highlight reel. Period.

After doing many handfuls of research today, i came across this snippet of a post and felt compelled to share it with you guys. The author is [REDACTED], because it's simply not important. What's more important is the message the author is sending. Which is why I'd ask for you to read when you find a quick minute. If you are like me, you probably also feel like you can never get 'ahead'. ...but again... The point is: It's not ever about being ahead. Cheers. P.S. (only if there's some interest...) Maybe i'll break down exactly why this copy felt so good to read, despite the message in and of itself also being quite powerful. Please let me know if it would be worth my time.

(And the most foundational aspect of any marketing you choose to do...) If there's one thing I've learned over the years working in the online space it's this: The online space is FAST. The online space is hard to keep up with. And the online space is never going to get any slower. If you want to hit your target audience with less guessing, there's one thing you absolutely MUST do in order to make sure your messages get recieved: RESEARCH. Most business owners throw up an ad on Facebook or Instagram and genuinely don't have a clue whether it'll reach their TA (target audience) This is a total waste of money and I would urge you to stop wasting your money. I'll also admit: I'm not an expert on running ads. But I do like to think I have a pretty firm understanding of communication and what will get people to feel compelled enough to click (or opt) in to what you're offering. It all boils down to two things: 1) Research 2) Psychology When you can nail down your prospect's pain point(s) on a level not even they can fully explain...this is when you get them to opt-in. EVEN WITHOUT BUILDING TRUST FIRST I MIGHT ADD!!!!!! Of course some ads will flop. Not EVERY idea you have will perform well. But what I believe to be more important is having a firm understanding of your prospect and getting sh*t sent out, despite the risk of it flopping. Because once you fully understand #2, all you need is a little more of #1. And boom. Just like that: You become more profitable. P.S. Again, if you have any questions, comments, concerns, feel free to drop something below. I'm always happy to help.