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Wait...You Mean to Tell Me...You're 'Lit'?
If you're like me, you too are probably 'your own worst enemy' (as the song classically goes). Please understand though this is all exactly what you make of it. What a blessing it is to be your own worst enemy. Most people choose to blame others for their problems. Choose to blame their upbringing. Choose to blame their friends, their environment, you. name it. Pressure can crack foundations, burst pipes, but please NEVER FORGET: it also forges one of the most sought-after jewels on planet earth -- DIAMONDS. (Full disclaimer before I say this next line: I am literally a 24 year old 'dude' simply [doing] (notice how I didn't say 'trying') my best to understand the ways of the world.) And luckily for me I've always been one to learn via the school of hard knocks as opposed to traditional education. I've spent tens of thousands on mentorships, masterminds, all in the name of networking with the goal of building something in the online space. And at the end of the day? I had to realize about myself this was all just a cope to keep me from taking the real, hard, ACTION. So if there's one thing I would like for you to take away from today's post, let it be this: Post the reel. Post the bloopers too. Post the good days. The hard days. The bad days. Post. All. Of. The. Days. Why? Because despite what everyone tries to shove down your throat any time you scroll...social media does NOT. need. to be a highlight reel. Period.
Wait...You Mean to Tell Me...You're 'Lit'?
Probably the Best Thing I've Read All Day:
After doing many handfuls of research today, i came across this snippet of a post and felt compelled to share it with you guys. The author is [REDACTED], because it's simply not important. What's more important is the message the author is sending. Which is why I'd ask for you to read when you find a quick minute. If you are like me, you probably also feel like you can never get 'ahead'. ...but again... The point is: It's not ever about being ahead. Cheers. P.S. (only if there's some interest...) Maybe i'll break down exactly why this copy felt so good to read, despite the message in and of itself also being quite powerful. Please let me know if it would be worth my time.
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Probably the Best Thing I've Read All Day:
The Golden Rule of Copywriting
(And the most foundational aspect of any marketing you choose to do...) If there's one thing I've learned over the years working in the online space it's this: The online space is FAST. The online space is hard to keep up with. And the online space is never going to get any slower. If you want to hit your target audience with less guessing, there's one thing you absolutely MUST do in order to make sure your messages get recieved: RESEARCH. Most business owners throw up an ad on Facebook or Instagram and genuinely don't have a clue whether it'll reach their TA (target audience) This is a total waste of money and I would urge you to stop wasting your money. I'll also admit: I'm not an expert on running ads. But I do like to think I have a pretty firm understanding of communication and what will get people to feel compelled enough to click (or opt) in to what you're offering. It all boils down to two things: 1) Research 2) Psychology When you can nail down your prospect's pain point(s) on a level not even they can fully explain...this is when you get them to opt-in. EVEN WITHOUT BUILDING TRUST FIRST I MIGHT ADD!!!!!! Of course some ads will flop. Not EVERY idea you have will perform well. But what I believe to be more important is having a firm understanding of your prospect and getting sh*t sent out, despite the risk of it flopping. Because once you fully understand #2, all you need is a little more of #1. And boom. Just like that: You become more profitable. P.S. Again, if you have any questions, comments, concerns, feel free to drop something below. I'm always happy to help.
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The [REDACTED] collective. What's 'it' all about?
Hello frens, I created this group with one goal in mind: GET. BETTER. I understand we all have lives, we are all busy, we all have more urgent matters which can sometimes ruin our day... But this group is for those who understand it's not the above which matters most. What I believe to be more important than the busy, urgent, or so-say "off-track" days is reminding yourself of what's MOST important to you. The business, the family, and most importantly (to me), the pursuit of your big mission. I've been in pursuit of entrepreneurship over the last 5 or so years. But honestly it's been a dream of mine since I was a little kid. And today I believe the internet to be a more powerful tool than any brick-and-mortar you can buy (or build). I've gone all across this digital world searching for ways to make money online. I 've tried and failed more businesses than most people in their lives ever even think about (my opinion). I've also tried for what feels like an eternity to get people to see where i'm coming from when I say: I simply will not stop. But why? Because I've had to internalize a quote from Patrick Bet-David I heard long ago. It reads: "If you want to go fast, go alone. If you want to go FAR... go with others." I USED to be the type to simply write people off. You don't understand where I'm coming from? F*ck ya den. I don't want you around anyway. I'll keep my thoughts to myself and let you do you... But I've had to grow enough to the point of realizing this is not how humans operate. We NEED social connection. And for a while I thought I only needed it from my friends on the internet. but boooooooyyyyyy was I so so wrong. I've grown to be able to see: the in-person connections you make are equally as important as the internet connections you make. But it's kind of hard to argue the internet connections have the potential to be more powerful. Why? Because not even the best person you know locally has the answer to all the questions you have.
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