Hey team, I hope to see you at 4 pm. Join on Zoom: https://us02web.zoom.us/j/5212548446?pwd=OHk3TFZKa1JydE1abm80QVA1K0hZdz09 Free Education Coaching Call for All. Please share this invite to all. Coach Brien

Join on Zoom: https://us02web.zoom.us/j/5212548446?pwd=OHk3TFZKa1JydE1abm80QVA1K0hZdz09 Free Education Coaching Call for All. Quick question before tomorrow's call. Are you taking collagen? Or thinking about it? If you are — I need you on this call tomorrow. Because there is a very good chance you are either taking the wrong product for your goals, or not taking it at the right time, or spending money on something that cannot do what you think it is doing. And if you are not taking collagen yet — this call will show you exactly why you should be, and what to look for when you do. Here is a preview of what we are covering tomorrow at 4PM: The two completely different categories of collagen products — and why most people treat them as interchangeable when they are absolutely not. This is the #1 reason people say "collagen didn't work for me." What the science actually says about skin — wrinkles, elasticity, tightening, firmness — and the specific peptide that is clinically proven to stimulate the skin cells responsible for producing collagen and elastin. With the actual clinical numbers. Hair loss and thinning — a big topic and one that hits close to home for a lot of people in this community. We are going to talk about the two different ingredients that work on hair through completely different pathways and why you may need both. The Life Time collagen products — I am going to be very specific about which one is the best starting point for skin, hair, and nails, what it contains, and why it is different from just mixing a collagen powder into your coffee. The full lineup — Nutridyn, Designs for Health, Life Time, Vital Proteins, Orgain — compared side by side with real pricing so you can see exactly what you are getting and what you are not. 8 lifestyle strategies that can double the effectiveness of any collagen supplement — including one timing tip around your workouts that most people have never heard of.

This past weekend I had the privilege of celebrating an eighty year old woman named Lucretia in Calistoga — a small, beautiful town in wine country that radiates exactly the kind of community I talked about last week. Her daughter Shannon — a good friend of mine — invited my wife and me to the celebration. And what a celebration it was. The mayor of Calistoga was there. Friends, family, generations of people gathered to honor a woman who has lived eight full decades on this planet. It got me thinking about what it actually takes to make it that far — and make it well. The answer, I believe, is this week's word. ADAPT. Shannon herself is a perfect example. She recently moved to Calistoga — a completely new town, a new community, a new chapter of life. She is in the process of reinventing her career and her business. And from what I can see? She is thriving. She found her tribe. She found her fit. She adapted. That is not luck. That is courage and wisdom working together. I have been thinking a lot about adaptation this week — personally and professionally. Most of my clients are fifty five and older. And one conversation I keep having is about AI. The fear, the uncertainty, the "doomsday is coming" feeling that seems to surround it. I understand that feeling. Change is harder as we get older. Our brains prefer the familiar certainty. The world moving faster than we can keep up is genuinely uncomfortable. But here is what I keep coming back to: When I graduated from UC Davis in 1996, most of the jobs that exist today did not exist. There was no Meta. No Instagram. No TikTok. No Snapchat. No content creators. No social media managers. No podcast hosts. No nutrition coaches with online communities. Those jobs did not exist. And then they did. Today I drive down 101 in San Francisco and see billboard after billboard for AI companies. If there are billboards, there are companies. If there are companies, there are jobs. New jobs. Jobs that did not exist five years ago.

We went deep on Primal Need #3: Sleep — and this one is packed. If you missed the live call or want to rewatch, here it is: 👉 https://youtu.be/Q3MlFCZyuvY Here's what we covered: 🔹 The 90-minute sleep cycle — why losing just 2 hours eliminates 50% of your REM sleep and what that's actually costing you 🔹 Dr. Andrew Huberman's 3-system framework — circadian clock, adenosine, and temperature rhythm — and the simple habits that work with your biology instead of against it 🔹 Dr. Rhonda Patrick's heat exposure protocol for increasing deep sleep and growth hormone before bed 🔹 The real problem with melatonin — and what to use instead 🔹 LTH Dream — our August Product of the Month — a melatonin-free formula with 3 forms of magnesium, ashwagandha, L-theanine, and phosphatidylserine 🔹 Nighttime vitamins for muscle recovery — magnesium glycinate, D3+K2, zinc picolinate, B6 as P5P — with dosing and timing 🔹 Good / Better / Best sleep framework you can start tonight The handout from the call is attached below — download it, save it, share it with someone who needs better sleep. Thrive Thursdays is free and open to everyone. Next call is next Thursday at 4PM — Zoom or in person at Life Time Folsom. 🔗 Zoom: https://us02web.zoom.us/j/5212548446?pwd=OHk3TFZKa1JydE1abm80QVA1K0hZdz09 See you next week. 💪 — Coach Brien

🔗 Zoom: https://us02web.zoom.us/j/5212548446?pwd=OHk3TFZKa1JydE1abm80QVA1K0hZdz09 Or join us in person at Life Time Folsom. This call is free — share it with a friend who needs better sleep. Primal Need #3: SLEEP Of all 7 Daily Primal Needs, sleep may be the most underestimated — and the most abused. You can eat perfectly. You can train hard. You can take all the right supplements. But if you're not sleeping? None of it works the way it should. Dr. Andrew Huberman says it best: "Sleep is the foundation of mental health, cognitive performance, and physical recovery. You cannot out-train or out-eat bad sleep." Here's what most people don't know: Your body runs through 4-6 sleep cycles every night — each one about 90 minutes long. Light sleep, deep sleep, REM sleep. Each stage does something different. Each one matters. Cut your sleep from 8 hours to 6? You just eliminated 50% of your REM sleep. That's where fat burning, hormone regulation, emotional health, and brain detox happen. And 90% of the sleep supplements on the market? Just melatonin — which helps you fall asleep but doesn't address WHY you're not sleeping. Today on the call we'll cover: 🔹 The 3 biological systems that control your sleep (Huberman's framework) — and how to work with them instead of against them 🔹 The 90-minute sleep cycle — and why planning your sleep around it changes everything 🔹 What Dr. Rhonda Patrick does for deep sleep — including her sauna protocol that can increase growth hormone significantly before bed 🔹 The 6 habits that transform sleep — most of them are free 🔹 Supplement support: LTH Dream (August Product of the Month), magnesium, ashwagandha, L-theanine — and which is right for you whether you shop at Life Time, Nutridyn, or Designs for Health 🔹 Good / Better / Best framework 🔹 Open Q&A — bring your sleep questions I'll have a handout to download after the call. See you at 4PM. 💪 — Coach Brien