Having way too much fun with AI video. I'm launching some ads this week and one thing I'm testing here is pain point amplification in a scenario is intentionally absurd, yet relatable. The clown one is very risky because it might insult some people. But gotta test it. The prompt I used to get videos like this: Clown prompt: Hyper-realistic, cinematic 4K video. Natural lighting. Shallow depth of field. Clean audio. Professional commercial tone with absurd humor. Scene Description: A clown wearing full clown makeup (red nose, subtle wig, painted smile) is dressed in a sharp mortgage broker suit (navy blazer, white shirt, tie). He’s sitting at a modern mortgage office desk with a laptop, phone, and paperwork. The office looks normal and professional — city skyline through the window — which contrasts with the fact that he’s clearly a clown. The clown looks exhausted, serious, and frustrated, not goofy. Camera starts as a medium close-up and slowly pushes in as he speaks. No on-screen text. No graphics. No captions. Just the character talking directly to camera. Performance Direction: The clown speaks calmly and honestly, like a real mortgage broker venting. Dry delivery. Slight frustration. Self-aware humor. Dialogue (≈12 seconds, spoken by the clown): Critical Instruction (Important): The clown speaks directly to the camera on screen. His mouth visibly moves and is lip-synced to the dialogue. No voiceover. No narration. No off-screen audio. The audio comes only from the character speaking in the scene. When I buy mortgage leads from the big vendors… I feel like a clown. They’re shared. They’re dead. Everyone’s already called them. I got tired of feeling that way. That’s why I use TapMyMortgage — exclusive, equity-enriched mortgage leads that actually make sense.” Ending Shot: The clown pauses, exhales slightly, and looks straight into camera. Natural room tone. Hard cut to black. Overall Mood: Absurd but honest. Funny because it’s true. Clearly aimed at mortgage professionals.

I can’t justify paying for lead prosper quite yet. What are the best ways to route leads to your lead buyers in the beginning? Do people mainly just use Google sheets? Can you have multiple Google sheets for one funnel for multiple buyers?