Hey PPC Gang, I just released a video on how to set up conversion tracking for lead form submissions. I'm a fan of setting this up with a thank you page url vs any event based tracking or click tracking which I see many tutorials on. I explain why and also show you step-by-step how to set up correctly using GTM. Hope this helps some of you :) To Growing Your Google Ads!

Hey PPC Gang, Google is at it again...always changing things up. Google has quietly made a change to how Performance Max and Standard Shopping campaigns interact. Key Changes: - PMax campaigns will no longer automatically take priority over Standard Shopping campaigns - Both campaign types will now compete based on ad rank (primarily determined by bid) - Products that appear in both campaign types will be shown based on which has the higher bid In this video I give you an overview of the change, my thoughts, and what you should be looking out and changing your accounts. Hope you get some value from this!