I ran a Facebook lead ad for 7 days, My target market are landlords in Nottingham (UK) who want to give over their property to be managed by us. RENT 2 RENT. below are my results and best performing ad creative attached . Any advice on improving performance $150 spent 20 leads generated (but only shows 18 leads) cost per lead $8.02 CTR 0.76% From the leads only 2 have potential to become deals, there were a lot of junk leads. Part of the reason for this is the lead ad kept getting rejected because i was asking questions so i only asked for contact information. I'm thinking of driving traffic to a Quizz page to ask the leads Questions. Something like "discover if your property qualifies for our guaranteed rent scheme answer these 6 Questions " This hopefully will increase the CTR / Leads let me know your thoughts