@Laura Dahl We are still waiting for the expired strategy with Claude…. I know you’ve got a lot going on.

Most agents are prospecting the same way everyone else is… Cold calls. Generic scripts. Bland mailers. This playbook gives you a major edge. Instead of generic outreach, you’ll build a custom AI-powered asset set for each property that positions you as the obvious professional before you ever speak to the seller. For every Expired, Withdrawn, or FSBO lead, you’ll create: ✔ A luxury landing page ✔ A personalized mailing letter ✔ A QR code linking sellers directly to your strategy This transforms you from “just another agent” into the agent who already did the work. Why this works Consumers don’t respond to generic anymore. They respond to: - Preparation - Strategy - Personalization - Value With this system, AI helps you build all 3 assets in about 20 minutes per property. Before You Start Always verify first: - Not active in MLS - Not relisted - Not under contract - No flat-fee brokerage - Owner is not a licensed agent No shortcuts here. Included in this post, I’ve attached: - The full AI Listing Playbook - 1 Expired example - 1 Withdrawn example - 1 FSBO example Pay attention to the messaging differences. Expired = new strategy Withdrawn = timing & validation FSBO = net proceeds Same system. Different psychology. This Week’s Challenge Build assets for: - 1 Expired - 1 Withdrawn - 1 FSBO Then report back: 1. What you built 2. What surprised you 3. Questions you have The agents who win listings are rarely the loudest. They’re the most prepared. — Laura

Woohoo! Look who got herself some press!!!!! So very proud of you @Carrie Beverly for being featured in the Big Orange Country Real Producers Magazine. Keep doing the work.

Hi Laura. Trying to decide between the different AI options. Can you confirm if you are using the free version of Claude to do the letter and landing page for expireds and fsbo? I would have texted you, but I didn't have your number saved.

Join me at 1:00 PM ET for the Agent Mastermind: Mid-Year Reset & Momentum Rally — where we shake off the first half, recalibrate, and go into H2 with FULL momentum. Whether you've had an incredible first half or a rough one, this session is for you. Let's lock in, rally, and finish 2026 STRONG. https://www.eventbrite.com/e/1974510883204?aff=oddtdtcreator Drop a in the comments if you're coming! #AgentMastermind #RealEstate #MidYearReset #RealSuccessBlueprint #RealtorLife #MomentumRally