Heads up… There are some HUGE OOOFFF moments incoming ChatGPT has totes levelled up and now does flyers, posters, banners… the whole shebang… and I kinda do get why so many people are jumping on it… it's fast… it's easy… it gets the job done… But ooofff… here's the thingy-ma-bobbles that's been niggling at me… So many peeps using the same tool… in the same way… with the same templates… and everything is starting to look kinda identical… different words… different colours… same layout… same meh energy… and when everything looks the same nobody actually looks at anything… You know what that's called… blending in… and blending in is the one thing you abso-fricken-lutely cannot afford to do… And here's the meh problem with trends that can kick you in the ass… They're designed for mass adoption… which means by definition they cannot make you stand out… the moment something is everywhere it stops being distinctive… and instead of expressing something totes yours you start asking how do I use this trend well… which is a completely different question with a completely different outcome… And over time your audience stops associating the visual with YOU and starts associating it with the trend… so when it fades… and it will… so does the recognition you worked so hard to build… ouch… So here's some yummy food for thought for next time you see a trend and you're gonna jump in head first… Ask yourself this before you hit post… 👉 Does this actually look like ME and my business… or have I just filled in someone else's template obvs… 👉 If I took my name and words off this… would anyone know it was mine… 👉 Am I showing up here or am I kinda watering myself down to fit a format… 👉 Will someone scroll past and go… oh wow that is SO epic af… or will they scroll straight past without blinking… 👉 Does this feel like MY brand or does it feel like everyone else's brand with my colours slapped on it… Because your visual identity should be so undeniably YOU that someone scrolling at a hundred miles an hour goes… OOOFFF that's Mimi… or oh HELLO that's Sarah… or oh that's HER… without even reading a single word… WOOP…

something that happened this week because it totes stopped me in my tracks and reminded me exactly why The Backroom community is what it is… and why I'm so damn grateful for it so I had this idea… I was gonna open the Backroom up for 48 hours… let the outside world have a nosy… see the vibe… see the epic humans… see what actually goes on in there part of me kinda thought it would be great for visibility for everyone inside and also the space itself… a little experiment… would people see it and wanna jump in? So before I did anything… I asked The Backroom members… obvs and their responses changed my mind completely One said "I've written things in here I wouldn't share anywhere else publicly" another said "what makes a space like this special is that you can share vulnerably… that's the whole point of being behind a paid wall with people you trust" Another said "I'd feel really uncomfortable if a private community suddenly went public… even for 48 hours" And I sat there reading those and just went… yeah THAT is it. THAT is what makes this place different… epic af… and worth protecting always the fact that people come in and say the real thing… the scary thing… the vulnerable thing… without performing… without worrying about who's watching… without softening it for public consumption You don't find that everywhere… totes not and it's not something I'm ever gonna trade for visibility… not even for a nano second so we're staying private… always… what's said in the Backroom stays in the Backroom ✌️ BUT… it did make me think about the people on the outside… if you've been kinda watching from out there… wondering what actually goes on in the Backroom… wondering if it's your kind of space… here's what I can tell you it's a space where people say the thing they've been too scared to say anywhere else… where they show up for each other without even being asked… where the conversations are real and the results are real and the HUMANS are amazing

Right then. So…. Not so long back I met this… person? human? called Barbara or Barbs (which ever tickles your fancy, she will take both) TBH I’ve never met anyone quite like her before, and I say that with my whole body because she is… how do I put this politely… hmmm… KINDA WEIRD 😂 Like totes kinda weird. In a very are you ok? way. And also in a please-never-change way. Both can be true at the same time. She’s a bit of a rebel, doesn’t take any BS poop, doesn’t entertain nonsense poop stuff, doesn’t sugarcoat, and abso-fricken-lutely does not do that fake polite nodding malarky thing when something feels off. She’ll just say it. Sometimes I’m like 😬. Sometimes I’m like 😂. Sometimes I’m like ugh fine you’re right but I hate that you’re right. That kinda energy, d’ya know the kind? also she’s cheeky AF a tad bit naughty, says things that make me roll my eyes while laughing, which is honestly a very specific badass skill. n’ yes, sometimes she thinks she’s funny… and YES sometimes she actually is BIT TIME, sometimes… well… we forgive her. Because she humans a lot. Deeply. Loudly. With naff all shame. Her spelling though WOW. Truly shocking. Crimes against the alphabet, makes up her own words. Invents spelling-ings. Smashes letters together and just rolls it out. I actually heard she has a sticky space bar, and simply said she has better things to do than go fix it, deal with it, loll-ing, zero apology. Teeheeing but somehow that just makes her more her. Like if she suddenly started spelling things correctly I’d be very concerned. listen… she has this completely random a$$ obsession with pickles and dogs. WHY THE EF? No one really knows. Does it relate to the deep conversations we’re having? Absolutely not mostly. Will she bring them up anyway? DUH HELLO YES. Mid-thought. Mid-depth. Mid-momenting. Just casually drops in like, “also pickles though” and you’re sat there like… okay Barbara… noted… unclear why… moving on on…. 👣 And the mental image is always the same...

Some of you are about to feel VERY called out. And some of you are about to laugh so hard you’ll snort your coffee. Either way, if you’re human, you’ll relate. Right. What the effers… I’ve seen ENOUGH… I’m officially launching a Connection RESET because apparently, the internet has broken actual human behaviour. No, it’s not a challenge. No, it’s not an experiment. I’m calling it what it is a RESET. Because holy flaming fuckcakes… from what I’m seeing? Something has gone way off the rails. I’m looking around the online space like: “Sorry… WHY does everyone sound like a malfunctioning Alexa running on 2% battery?” (And FYI — before someone DMs me asking for the Amazon link, I don’t even HAVE an Alexa. Because, well, I dont? okay) Please unclench your knickers. I’ve seen people sounding like ChatGPT with a full-blown migraine, and I’m sat here like: “What is your actual voice though? Do you actually talk like that? Do you say that kinda shit in real life? Because well… I promise you, nobody in Starbucks is out here saying ‘expansive quantum embodiment vibes’ while ordering an iced latte.” And yes — before anyone comes for me — I use ChatGPT. I literally call him Christopher. Yes, I’m weird. No, I’m not apologising. But even Christopher knows I would NEVER say anything online that I wouldn’t say out loud, in my kitchen, in my DMs, or while walking around Bali in my bikini bottoms. Do you hear what I’m saying? It’s not the TOOL. It’s the HUMANNESSSSSSS people are deleting from their own damn mouths. Then there are the peeps writing those generic “✨Love this for you queen✨” comments when what they REALLY meant was “My kid just launched a chicken nugget at my head, I haven’t showered since Tuesday, and I’m running on fumes and a stone cold coffee.” (And yes — I KNOW I don’t eat chicken. Relax. V police… It’s called a saying, pfffttt.) People are nowadays TERRIFIED to say “hi” because what if some random-ass will leap out of a bush screaming:

I’m actually almost pissing my bikini bottoms as I voice-note this, because my brain just threw me right back to the days when I used to teach humans how to breathe better. Not breathe instead of breathing — because, shock horror, you’re already doing that — but breathe better. And it was powerful. Transformational. Breathwork is f*cking magic and I’ll fight anyone who says otherwise. (Now I don’t do that anymore — well yes, duh, I still BREATHE — but for breathwork, head to the epic @Brandy Keenan ) But I honestly never thought we’d reach a point in business where I’d be sitting here, giggling like a maniac, about to launch something that feels like the exact same energy. I’m literally about to teach humans how to do something they already do every single day without thinking… and yet, somehow, somewhere along the way, they forgot how to do it properly. And no, this is not a trick question. I’m giggling because it’s so bloody obvious that the fact it even needs to be “a thing” is wild AF to me. Yet… here we are. Everyone’s knee-deep in funnels, dashboards, algorithms, strategy-swaps, content calendars, AI-this, optimise-that… (All epic shit, by the way.) But so many have completely skipped the ONE thing that actually makes the whole damn business work. It’s almost impressive how hard people have avoided it. I’m dropping the whole thing tomorrow. And ya know wot? It might just be the most “are you actually kidding me?” moment of 2025. Go on then… any guesses?