OOOFFF... I've been proper down a rabbit hole this morning and honestly I wasn't even planning on writing about this… Me little brain just started doing brain things over coffee and I ended up having this really juicy convo starter inside 𝗧𝗛𝗘 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 about why people drop off communities, courses, challenges... all that kinda stuff... and then I realised... hang on a minute... this isn't actually about communities at all. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗣𝗘𝗢𝗣𝗟𝗘. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻𝘀 𝘄𝗼𝗿𝗸. And honestly I think understanding THIS will make U better at business than another bloody marketing strategy ever will… Because have U ever noticed how ridiculously excited we get at the beginning of stuff? New business. New planner. New gym. New community. New course. New mentor. New notebook etc etc because apparently buying another notebook is gonna solve all our problems We get SO buzzing. “Yup defo this is it." "This is gonna change everything." "I'm ALL IN." Then... well... life does lifen doesn't it Couple of days later the dog's been sick vom, or someone's emailed, U've got washing to do eewww, your kid needs picking up, U're just tired af, U've forgotten where U even put the bloody notebook and suddenly the thing U were SO excited about is sat there gathering dust. And here's the thing... years ago I'd have called people flaky. I probably would've said people don't commit. Buuuuttt? I don't actually believe that's what's happening anymore. I reckon this is where we accidentally stitch ourselves up. We watch something... read something... listen to something... and we think "OOOFFF... that's bloody brilliant stuff… I'll do that tomorrow." Then tomorrow becomes Wednesday. Wednesday becomes next week. Next week becomes..."Ahhh fck it... I'm behind now." Tell me U've never done that because I know I bloody have heaps. Loads of times. And the mad bit is... nothing actually changed. The training didn't get harder. The community didn't change.

what if while u were out there doing ur thing… creating… showing up… being the brilliant epic human u are…winking at ya Someone was IN ur community… welcoming ur people like they actually matter…because duuuhhh they do… starting conversations that go somewhere real… making ur members feel like they landed somewhere worth staying… [insert your community name here] keeping the whole thing alive and warm and buzzing… 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘀𝗼𝗺𝗲𝗼𝗻𝗲… 𝘄𝗮𝘀 𝗺𝗲 𝗠𝗶𝗺𝗶… peeps keep asking me how I run my communities… how I keep them alive… how I get people actually showing up and talking and STAYING… 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿? I just do it. it's second nature at this point. been doing this for years and I am pretty damn obsessed with people… community… conversations… connections… and obvs… conversions. 🔥 I understand humans in a way most community managers don't even know is possible. I see people through their words. I know why someone comments the way they do… what they need to feel seen… what makes them go from lurker to loyal… from quiet to can't shut them up. (In the best possible way yup) I don't use scripts. I don't fake engagement shite. I don't post "how many peas can u see" and call it strategy pfffttt I show up. I connect. I give an actual damn damn. every single time. so I've decided to take on 2 community management clients. 🔥 because there's only one me and I want to show up for each community PROPERLY...obvs I'm not building an agency. I'm not taking on the world. just 2 communities I can genuinely pour myself into.WOOP if ur community is sitting there quiet while u run around trying to figure out why nobody's talking… if ur members are joining and then just… disappearing… if u KNOW there's more in there but u can't figure out how to unlock it… I can fix that. and if this isn't for u but u know someone whose community needs some Mimi magic… share this… u might just change someone's business… and I'll love u forever for it 🙏 DM me. let's have a real ass conversation. 🚪 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲... 𝗷𝘂𝘀𝘁 𝗵𝗼𝗹𝗹𝗮

MY THING WAS YOGA. MEDITATION. MANIFESTATION. THE STUFF U CAN'T PUT IN A BOX. AND I BUILT SOMETHING REAL AF AROUND IT. 🔥 𝗧𝗛𝗘 𝗦𝗧𝗢𝗥𝗬…𝗵𝗲𝗿𝗲 𝗴𝗼𝗲𝘀…𝗪𝗛𝗘𝗥𝗘 𝗜 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 Ey up then,so this is one of those posts I probably should have written a long fricken time ago… but here we are (better late than never hey) 😂 Coz I reckon some of u are reading what I do… watching how I talk about community and messaging and showing up and making money from it… and somewhere in the back of ur mind going… “Hmmm yeah but she's business to business… she doesn't really get MY world" And I want to hold up a mirror to that thought for a sec here's some bits u might know about me Mimi The thing is I didn't start here Not even close My story starts at 24 years old… running my very first solo dance classes… terrified… passionate af… absolutely winging it… and completely in love with what I was doing And from there it slowly evolved over time…like life does…… into yoga… into meditation… into manifestation… into inner work… into helping people find more confidence in themselves… more self belief… more connection to who they actually are NOT business to business NOT strategy and frameworks and metrics stuff 𝗬𝗢𝗚𝗔… 𝗠𝗘𝗗𝗜𝗧𝗔𝗧𝗜𝗢𝗡… 𝗠𝗔𝗡𝗜𝗙𝗘𝗦𝗧𝗔𝗧𝗜𝗢𝗡… 𝗜𝗡𝗡𝗘𝗥 𝗪𝗢𝗥𝗞...the stuff that's hardest to sell because u can't hold it… can't measure it… can't put it in a neat little box and slap a price tag on it (well so they say…whoever the EF they are) And u know what I had to figure out? How to build a community around something intangible How to help people FEEL the value of something they couldn't see yet How to create trust… safety… connection… transformation… in a space where the results weren't always immediately visible How to sell something that lived entirely in the energetics… the psychology… the human experience of it And oh my dog did I figure it out BOOM I built a community of 10 thousand people… and look… I don't give a flying sht about that number… u know that about me by now (yes I had my moments)😂… but what I DO give a sht about is what was HAPPENING inside it

…but NOW I’m thinking there were some SLEAZY ASS TACTICS at play here… So this morning I go for breakfast, as you do here in Bali… Kick off my sandals outside… Go eat my breakfast… NOM FRICKING NOM NOM. Living my best little scrambled tofu life. I come back out… WHAT THE FCK? WHERE ARE MY SHOES??? Like…MY ACTUAL SHOES. Gone. Vanished.Disappeared.ABDUCTED. So naturally I lose the plot a tiny little bit. I’m looking under tables. Around plants.Questioning staff.Questioning humanity.Questioning whether I accidentally ascended barefoot into another dimension…yup BUT HERE’S THE THING… I ALWAYS leave them at the door.I’ve been going to this place for TWO YEARS. And sitting there…ALL ALONE…like some sad little abandoned ex… …was a pair of BROWN sandals. Kind of like mine.But also VERY NOT LIKE MINE. Mine are BLACK. Cute.Cork.Sexy little vegan sandals. obvs These were brown leather-looking ones and honestly… I DON’T WANT YOUR SKANKY ASS BROWN SANDALS, SUSAN…. (I know can u feel how serious I am about this) GIMME MY BLACK ONES BACK. So I ask where the lady went who was sitting there. “Ohhh she left.” OH DID SHE NOW? Now listen… Have YOU ever tried putting shoes on without looking down? (Yes I practiced) It’s kind of difficultAF. Go ahead give it a bash, film it show me… So at SOME POINT this woman had to notice she’d suddenly transformed from:“brown sandal lady” to “Mimi Ramsey’s black sandal era.” And I thought…Ok… Maybe honest mistake.Maybe she’ll realise.Maybe she’ll come back in 10 mins all embarrassed and apologetic. NOPE. WE ARE NOW NEARLY TEN HOURS IN. No return. No phone call. No message. No:“Hey, slight issue… accidentally stole your footwear.” NOTHING. NAFF ALL…NOT A TOFU SAUSAGE And the thing that’s making me EXTRA RAGEY TO DA MAX… These sandals are hard AF to get here. I WAITED TWO YEARS FOR THESE BAD BOYS. TWO DAMN YEARS. Do you know how attached you become to sandals after two years in Bali? Those things have BEEN THROUGH IT with me.

The connection started in the DMs… 26th May 2023… Three years ago @Naomi Quinn walked into one of my lead magnets and oh my dog I am SO fricken grateful she did 😂🖤 And look… I don't just drop and pop the fck off… totes not me… we had conversations… maybe to date hundreds of thousands of 'em… real ones… the kind that actually matter… the kind that go way beyond business and into the actual messy beautiful stuff of life She jumped into the Messy Kinda Beautiful course at the time… yes life is still dat by the way 😂… then into the communities… the masterclasses… the yoga… the business stuff… the memberships… the masterminds… and then I got so bloomin' blessed to work with her one on one… She showed up… did the work… never half in half out… never performed… never pretended… just proper REAL every single time… and that's nowt short of rare And somewhere along the way we went from coach and student to summat way deeper than that Nobody tells ya that's gonna happen when ya start building something online Nobody tells ya that the person who found ya through a freebie… could end up bein' and epic human in ya daily everyday life She came to my Sacred AF Retreat here in Bali… and oh my fck… THAT is when I knew… this woman was gonna be in my life in a completely different way… We became awesome friends… the kind where you totes adore someone to the absolute ends of the earth and back… the kind where it stops bein' about business and starts bein' about lovin' who someone IS… every weird wonderful brilliant bit of 'em mwah I witnessed cats bein' born… seasons changin'… her welcomin' grandchildren into the world… her children and Lils growin' every single week… life doin' life in all its messy beautiful glory… And then she made the move TO BALI 🏝️ And now we are NEIGHBOURS… one bloomin' minute away… and I still cannot quite fricken believe it 😂 Cos three years ago I had absolutely no idea that showin' up real… buildin' summat real AF… not performin' or pretendin' or makin' it transactional… would lead to THIS