Hey everyone, wanted to drop a breakdown that'll help a LOT of new dispatchers as we roll into the holiday season. You know, this is when freight gets weird, rates spike in random places, drivers disappear, brokers get cranky, and the load boards turn into the Wild West So here's what actually matters: 🚛 Best Commodities During the Holidays Holidays = consumer demand → stores stocking up → food + retail flying off shelves. Top-paying & high-volume commodities: Retail freight: Walmart, Target, Amazon, distribution centers Sugar, beverages & snacks Holiday food items (turkeys, produce, frozen goods) E-commerce overflow freight Packaging materials - boxes, pallets, wrapping Electronics (Q4 inventory push) Best trucks for these: Reefers → strongest demand (food/frozen loads) Dry Vans → insane volume-retail Box Trucks → seasonal retail & final-mile Hotshots → fast/urgent freight when retailers run short Flatbeds, step decks, RGNs & open deck CAN get loads - but holidays favor consumer freight, not construction. 📍 Best States for Inbound & Outbound Holiday Freight Strong outbound freight (easy to book loads): CA (LA, Fresno, Stockton) - imports & retail TX (Dallas, Houston, San Antonio) – food + warehouses GA (Atlanta) - distribution heaven IL (Chicago) – Midwest hub PA/NJ – East Coast ports FL - strong inbound + seasonal retail outbound Strong inbound freight (pays more to get INTO these states): FL, AZ, CO, CA → vacation states everybody wants to deliver to them, not from them Northwest: WA/OR → demand spikes, but lower outbound Translation: Trucks leaving FL, CO, AZ, often take a hit. Trucks going TO these states get higher RPM. 🔥 Best Lanes (Holiday Season RPM Averages) Averages vary, but these numbers are realistic for Q4 Dry Van (VAN) Midwest → East Coast: $2.00–$2.70 RPM Southeast → Midwest: $2.20–$2.80 RPM West → Midwest: $1.80–$2.40 RPM Reefer (REFR) Holiday strongest equipment. Midwest → East Coast: $2.80–$4.00 RPM TX → Midwest: $2.60–$3.50 RPM

A lot of new dispatchers book loads without understanding how deadhead changes the real profitability. Deadhead doesn’t sound like a big deal, but it can completely change whether the load is worth running as it can really change the rpm for the load. Here’s the simple breakdown: Deadhead (DH) - Deadhead is empty miles the truck has to drive before picking up a load. It may seem like no big deal, but it can lead to --> No pay. Still costs fuel. Still adds wear and tear. Even 40–70 deadhead miles can ruin a “good paying” load. All-In Rate - This is the total money the load pays from the broker. (Line haul + Fuel Surcharge = All-In Rate) When dispatchers say “What’s your all-in?” They mean “What’s the total amount my carrier gets paid?” True RPM This is the part most dispatchers skip. RPM = Rate Per Mile for loaded miles only.True RPM = All-In Rate ÷ (Loaded Miles + Deadhead Miles) This tells you the actual money per mile when you include the empty miles. The Following is an Example of the role Deadhead Miles Play Broker pays: - $1,800 total (all-in)Miles: - 900 loaded - 100 deadhead 1️⃣ Normal RPM (what most beginners calculate): $1,800 ÷ 900 = $2.00/mile Looks good, right? 2️⃣ True RPM (what real dispatchers calculate): $1,800 ÷ (900 + 100)$1,800 ÷ 1,000 = $1.80/mile Now the load doesn’t look as strong. Why it matters: A load that looks like $2.00/mile might actually be $1.70–$1.80/mile once you include deadhead. Why this helps you as a dispatcher When you calculate True RPM: - You avoid traps like long deadhead - You negotiate smarter - You stop sending trucks into negative-profit lanes - Carriers trust you more because you’re protecting their bottom line Smart dispatchers don’t just find “good paying” loads — they calculate what those loads are really worth.

Hello, my name is Bob I am 30 years old from Macedonia. I am here to learn, I am a completely beginner tnx for any help. I want to ask the other beginners how did you find your first gig(job) and how much was paid. Tnx I hope we will learn and have fun together!

Hi my name is Dragan. I live in Vienna, Austria and I plan on making $5,000 per month dispatching trucks. I want to get these 3 things from this course/community: 1. From this community I expect a nice socializing, sincerely helping each other as much as possible. 2. I hope that the course will help us to be able to do professional and responsible dispatch business. 3. I hope that I will meet people in the community who are already doing this job. For fun I like to do these 3 things: 1. In my free time, I like to do graphic design. I like to help people in this field. 2. Contact with nature fulfills me and gives me energy for even more successful work. I especially love long walks by the sea or river. 3. I hope that I will meet people in the community who are already doing this job.

@Cassandra Durham was stuck in a 9-to-5 for 3 years… And in the last 30 days, she has signed 4 carriers and on track to $6,800/month dispatching trucks. Here’s how it happened 👇🏽 (NOTE: Full coaching call is posted below...) Just a few months ago, Cassandra was working remotely, feeling like her career had hit a wall. No growth. No freedom. No time with her son. She wanted something that actually let her control her income and build a future she owned. That’s when she found truck dispatching. She had already tried two other “training” programs — both a waste of time. Then she came across Dispatcher University. She said the free course alone gave her more real knowledge than both of those paid programs combined. So she joined DU — and everything changed. In the last 30 days, here’s what she did: → Joined the Dispatch Games (our challenge where students post content + run ads for 30 days) → Landed her first 2 carriers in just 2 weeks → Landed 2 more using Facebook ads + Instagram DMs → All 4 carriers signed — without making a SINGLE cold call Now she’s about to start making $6,800/month charging her carriers 9% per load. When I asked what made DU different, she said: “The community, the marketing training, and the support. You get an abundance of help here. You won’t regret joining.” Cassandra was in the same spot most of you are right now. Watching, thinking, waiting for the “right time.” She just made a different decision... 👉🏽 Join Dispatcher University today for $97/month: skool.com/dispatch Here’s what you get: • 100 + hours of step-by-step training • LIVE Q&A calls with me every week • Scripts, templates, and ad setups that actually work And remember: if you don’t sign your first carrier in 90 days, you get 100% of your money back. No risk. Just action. 👉🏽 Join here → skool.com/dispatch You’ve seen others win. Now it’s your turn! – Gurpreet