You know That Thing you KNOW you should be doing in your business? (Emailing your list. Posting in your community. Launching that offer. Raising your prices. Finishing the thing you've been working on for the past three quarters… 😅) And yet… you're not doing it. Before you decide you just need to try harder, it's worth figuring out WHY you're resisting it! Because in my experience, we resist things for one of three reasons: 𝟭. 𝗖𝗔𝗣𝗔𝗖𝗜𝗧𝗬 You genuinely don't have the time, energy, attention, money, or other resources for it right now. That's legit. Sometimes the plan simply needs to change to fit your actual season of life. 𝟮. 𝗠𝗜𝗦𝗔𝗟𝗜𝗚𝗡𝗠𝗘𝗡𝗧 You could do it… but something doesn't fit. Maybe you're following a business rule you don't agree with. Maybe it doesn't match your strengths or zone of genius. Maybe the goal itself isn't even something you want anymore! Resistance is information. 𝟯. 𝗔𝗩𝗢𝗜𝗗𝗔𝗡𝗖𝗘 So, this one's different. You desperately want the result. You actually have reasonable capacity for it. It fits where you're trying to go. And yet… you avoid it. (And often we even SAY we have Capacity or Misalignment issues, when reeeaaally it's Avoidance… 👀) 👉 This is where I start looking for Mind Monsters. 𝗠𝗶𝗻𝗱 𝗠𝗼𝗻𝘀𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗯𝗲𝗹𝗶𝗲𝗳𝘀 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗮𝗰𝘁 𝗲𝘃𝗲𝗿𝘆 𝗮𝗰𝘁𝗶𝗼𝗻 (𝗼𝗿 𝗶𝗻𝗮𝗰𝘁𝗶𝗼𝗻…) 𝘄𝗲 𝘁𝗮𝗸𝗲 𝗶𝗻 𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.We all have them, and we often don't know they're running the show behind the scenes, holding us back. So, if there's something you've been resisting lately, don't immediately assume you need more discipline. Ask yourself: Is this Capacity? Misalignment? Or Avoidance? And if it's Avoidance… you might want to meet your Mind Monsters. 👀 I made a free Field Guide showing you the four Mind Monsters, how they show up in your business, and one small move you can make to tame each one: 👉https://mindmonsters.thebluebellgroup.com/ Then come back and tell me which one(s) you recognize!