People ask me all the time which CRM they should buy before they start. Here's my honest answer. When I first got into real estate, I used a notebook. For a whole year. Every lead, every agent, every property went in there, and I would go back through it and call those people again. I can't even tell you how many leads, and how many deals, came just from going back through that notebook. The software doesn't do the work. The follow up does. When you have so many leads that the notebook can't keep up, that's when you upgrade. Not before. So if you've been waiting until you have the right system to start reaching out, you already have it. A notebook, a spreadsheet, the notes app on your phone. Pick one today. What are you using to keep track of your leads right now? Tell me below.