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The Secret to Success: Making Good Decisions When You Feel Your Worst The older I get and the more experience I have running a big business, I can say with confidence that—at least for me—the number one secret has been the ability to continue making good decisions when I feel my worst. And I mean the number one secret. Not just the number one secret today, with a different number one secret tomorrow, but the consistent, enduring secret to success (for me). When a customer leaves. When a customer says I didn't do a good job. When a colleague says something that hints that they're disappointed with something I did. When I fail to do what I said I was going to do. When something personal is pushing its way into my mind. When I'm scared and I can't wake up. When I don't know what to do. These are the hardest moments of all because it's in these moments where we tend to go off track. We tend to make the wrong decision. And it's become clear that it's in these moments where you have the ability to stay on course and to continue on the path that you had declared important—or you can veer off. You can get distracted. And do any number of things that are not on that plan. So at least for me, what I can say is most of any of my success at this point right now, whatever that might be, is a result of making the right choice when I lost the ability to think rationally. And climbing my way back to a place where I make decisions aligned with my goals and values, even when everything feels like it's falling apart. Usually perspective is a good way to climb out, because life it pretty damn good, in so many ways. But as we all know that doesn't always work. But it's often the best way that I've found to get back on my feet. Hope you're having a good day = )

If I look back a few years, I can name several friends, colleagues, and people I know who were in a very similar position to me. They were early in their new businesses, struggling to find clients and customers. Some of them are still in that same situation today 5 years later—some good months, some bad months, and a constant cycle of stress that keeps them from fully escaping the trap. Now, I’m not going to whitewash anything. I was lucky in some ways, especially in that I sold a company, which gave me a little bit of security when starting over. (Though mentally i didnt feel secure but thats another story). But regardless years later, the difference between where I am today and where some of them are now doesn’t come down to luck. It comes down to a choice. I chose to create content. They chose to do something else. Some of them dabbled in content here and there, but they never fully committed. I took it seriously. I treated content like it was life or death. And because of that, I broke out of the cycle. I’ve done cold outreach. I’ve sent cold emails. I know that you can get customers that way. But having done both, I can tell you that content and cold outreach are not even in the same arena. They are not comparable in any way, shape, or form. Everyone needs to do what works for them. There’s no single piece of advice that applies to everyone. But if I were in the position of needing to make something work, I would do everything in my power to make content work. Even if it meant putting in more time. Even if it meant sacrificing some of my personal life for a while. I know that might go against the anti-grind, anti-hustle culture that says you can have it all, balance everything, and still grow a business. But that wasn’t my reality. I couldn’t do it that way. It was hard hearing from my daughter that she was sad I missed her soccer game. It hits you as deep as it can be. But looking back, I am so grateful that I put in the time. I have much more control now.

In the world of online marketing, one of the most commonly taught strategies is to be contrarian—to take an opposing view. This approach is powerful. It creates a compelling marketing message and can grab attention. But in the pursuit of being contrarian, there’s a dangerous trap that many fall into: trading one ignorance for another. The Trap of Contrarianism When you take a contrarian stance, you're often positioning yourself against an existing belief, claiming that the other side is wrong or ignorant. But if your opposing view is just as uninformed, you're no better off—and you may even come across as foolish. You risk becoming nothing more than the flip side of someone else’s flawed perspective. The key is not just to be contrarian for the sake of being different, but to identify real ignorance and counter it with actual truth. A well-formed contrarian stance isn't just about disagreeing—it’s about finding a deeper understanding that others may have missed. A Real-World Example: AI and Writing Since I work in the AI space, I see this all the time. Many writers and marketers attack AI-generated content, claiming that without a human touch, all AI-written content is worthless. There is some truth to that—right now, AI still requires human oversight to ensure quality. But this argument also exposes the ignorance of those making it. Yes, AI still needs human refinement today. But it won’t always. The trajectory of AI development is clear: it is improving rapidly, and soon it will be better than humans at many writing tasks. Those who build their entire marketing message around the idea that "AI content is garbage without a human" are setting themselves up for a reality check. Their argument isn’t rooted in long-term truth—it’s a short-term justification for their own value in the marketplace. If you want to make a strong argument, it has to hold up not just today, but in the future as well. Otherwise, you’re just swapping one form of ignorance for another.

Anyone know what tool @Stephen G. Pope is using here?