2️⃣ Who Is Your Ideal Guest?
If you answered Question 1 properly, you should now be clear on the problem your serviced accommodation business solves. 🧠 Now we get specific. Not “anyone visiting the area.”Not “tourists.”Not “contractors.” I’m talking about the EXACT person. 🎯 Give me detail: • 👤 Who are they specifically? • 📍 Why are they staying in your area? • 💳 Who is paying — them or a company? • 🏨 What have they tried already? (Hotels? Cheap Airbnb?) • 😤 What’s frustrating them RIGHT NOW? You can even go as far as giving them a name. When you say:“I take bookings from anyone”… you’ll break even at best. When you say:“I provide longer-term, hassle-free accommodation for construction project managers working on 3–6 month contracts, giving them home-from-home comfort and proper living facilities”… That converts. 💥 Clarity = better marketing.Better marketing = better bookings.Better bookings = stability. 📈 🤖 Use This AI Prompt To Help You Fill in the brackets and paste this into the AI Business Partner: I help [specific guest avatar] find [result they want] by providing [type of serviced accommodation] in [location]. Can you identify different audience segments who would be interested in this accommodation? It will give you options.Choose the ONE that feels most aligned. 🎯 Don’t skip this step. We’ll use this later when we build your listing strategy, direct booking messaging, and marketing angles. 🛠️ Drop your ideal guest below 👇 Next: What transformation does your accommodation want to show? 🚀