I used to make my listings sound like they fit any guest type. Big mistake. When I shifted to targeting one specific audience, bookings became consistent. It’s not about being broad, it’s about being relevant. In serviced accommodation, success isn’t just about design or pricing. It’s about understanding your market deeply. Who’s staying there? Why are they choosing your area? Once you know that, the rest becomes simple. The goal isn’t to chase every guest. It’s to attract the right ones again and again. Once you master that, everything… revenue, systems, and peace of mind falls into place.

Great start to October! 🙌🏾 Just went panic was about to kick in at thought of dead slow season, put in the work and 2 back to back long bookings come in! 🍾🎉 1 BDC 1Direct #boom

This weekend while I was a way golfing I got an enquiry for one of our properties on air bnb for 2 months. They message me off the platform 5 mins later. (Using my long term strategy) Then after speaking to the client turns out they want the Proeprty for 4 months Massive win and good profit!!

Not complaining about the payday today got to love it. Long term booking are the way to go!!!

Back in June, we had two properties on the, both comfortably pulling in over £10k plus a month. But July brought a game-changer: the launch of our third property. The result? A booking boom with over £17.5k locked in this month alone. 📈 🔥