I went through a phase of 'I need momentum and I'm a little desperate' (we've all been there 😂) and decided to create a low-cost email membership. $7 a month. Each week I'd send an email with a topic, collect questions from members, then reply to everyone in one email so the whole group got the benefit of the answers. Sounds okay in theory, right? I knew something was wrong the moment I set it up. The first signup notification came through — and I felt genuinely sick. Like, oh no, what have I done. Fortunately it was my own test email. Not a real signup. 😆🤣 The lesson: I didn't have the capacity for it. I was still in my 9-to-5, building on the side, and I'd created something that would require consistent weekly output I couldn't sustain. I'd confused 'having an idea' with 'having the bandwidth to execute it.' Now I ask myself before creating anything new: do I have the time and energy to actually deliver this for 60 days? If not, it goes in the "parking lot". Your turn 👇 What's something that flopped in your business — offer, idea, system, anything? Drop it below. No judgment here, only learning.