Before you can sell anything else, you have to be able to tell your own story consistently. Most people skip that step and wonder why their brand feels different every time they post. Gasp House is a working AI ad agency — ten departments, a real creative-review process, an agency that actually rejects its own bad ideas before they ship — built to run inside your own AI tool. Point it at a product and it'll build you a brief, an ad, a media plan, and a signed creative package. Point it at yourself first. Feed it your story instead of a product launch, and it'll do the same job on you: force a clear point of view, build you an actual brand reference instead of a vibe, and hold every future post to the standard of that reference — instead of relaunching your personality from scratch every time you sit down to write something. It's free. Not a stripped demo — the whole working system. This is the first piece of something bigger: a full department-by-department AI film studio, where Gasp House is one working department among several. That's still being built. This part's ready now, and it's yours. [Download the starter kit] HOW TO USE IT You'll need Claude Code or ChatGPT Codex already set up — both read the folder's instructions automatically, no configuration needed beyond having the tool installed. (No coding agent yet? Full setup steps, and a manual workaround for plain chat tools, are in QUICK_START.md inside the folder.) Unzip the folder, then open it with your AI tool (cd into it and run claude, or open it in Codex). Check it loaded correctly. Say: "Read CLAUDE.md and introduce yourself — who are you, and what happens between me giving you an idea and getting a finished deliverable?" If it answers specifically instead of guessing, you're set. Start with yourself, not a client. Say: "Open PERSONAL_BRAND_MODE.md and follow it. I'm running myself through this as the first project." Then answer honestly when it asks who you are, who you're trying to reach, and what you actually want right now.