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Owned by Benjamin

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Helping visionary entrepreneurs heal their broken relationship with abundance. There's enough for everyone: All Cups Runneth Over.

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A place to talk about skiing, ski boots, and climate change. Goddamn right with a Z.

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18 contributions to Skill & Soul Studio
Oversubscribed
One of the biggest lessons from Oversubscribed is that you should not wait until a product is finished before you start creating demand for it. A lot of creators build the whole thing first. Then they post once. Then they wonder why nobody buys. But demand usually needs to be built before the offer goes live. That means talking about the problem first. Show the result. Share examples. Let people raise their hand. Ask who wants it. Then release the offer to people who already understand why it matters. This works for digital products, prompt packs, communities, challenges, templates, and services. Instead of saying: “I made a prompt pack.” Start earlier: “I’m building something that turns one messy idea into posts, captions, image prompts, and product angles. Who would use this?” That one post gives you feedback, interest, and language you can use in the product. The goal is not to pressure people. The goal is to create clarity and demand before the launch. Today’s question: Are you launching after building interest, or are you finishing products and hoping people magically notice?
Oversubscribed
6 likes • 2d
What I did for a lot of early 2026 was even worse: On the advice of the tacticians, I built the structure around the business before the business had anything to sell. It's like I was trying to build this really elegant storefront, before I had a clear idea of the inventory that would go within it. The shelves turned out to be all askew, metaphorically.
What’s Your Current “Avoidance Task”? 👀
The task that somehow keeps getting replaced by: - reorganising folders - checking notifications - researching random tools - making coffee - watching “productive” videos 😅 What are you actually supposed to be doing right now?
4 likes • May 20
Activating a new phone and transferring all the things over.
How To Finish Tasks Without Burning Yourself Out 👀
1. Stop trying to fix your entire life in one day 2. Pick the task creating the most mental noise 3. Ignore perfection completely for the first draft 4. Work in short focused blocks instead of waiting for motivation 5. Decide what actually matters before adding more work 6. Leave yourself an easy next step for tomorrow Progress gets easier when your brain stops treating every task like a survival mission 😅
3 likes • May 17
A little amplifier on point #3: Back when I was coaching writers, I came up with a concept I called the zero draft. A first draft is for when you know what you want to say. A zero draft is for when you know you want to say something, but you aren't sure exactly what it is. What most of us do in that case is ... think. And we just keep thinking. A zero draft is designed to get us acting. There's one rule to a zero draft: "You can't do it wrong." Literally write ANYTHING. It can look like this at the start: "I want to write a piece about how to most effectively select the AI tools in your toolkit, but I actually don't know what to say. So far, if I'm honest, my own choosing has been kind of haphazard. How can I offer anything valuable if that's true? HELP! Maybe this is garbage." Etc. Here's the thing: KEEP GOING. What you're doing is engaging a completely different set of neuronal pathways than simply thinking about the problem. The act of typing (or handwriting, or dictating, or filming yourself) gets you MOVING, and moving will move you SOMEWHERE, whereas just thinking tends to keep us in the same place. In my experience, if I just keep moving my fingers long enough (I mostly zero-draft by typing), I will eventually figure out what it is I want to say. It'll just show up. Continuing with the example I started above, I might finish the zd with: "You know, the truth is, there are so many tools out there, I make these kind of snap decisions about which ones I like, and those are the tools I use. Actually, that's a pretty good rubric for choosing: if you're going to use a tool, use one that you enjoy using." Bang: now I have a thesis for a first draft.
What’s a Tool Everyone Loves… But You Just Don’t “Get”? 👀
There’s always that one tool everyone swears changed their life… …and you open it and immediately feel confused, overwhelmed, or mildly annoyed 😅 Could be: - Notion - Canva - Claude - automation tools - project management apps - AI builders - literally anything What’s yours?
2 likes • May 16
I like that basically everyone here said Notion. I went to Notion's website again and, yep, I still don't get it. Glad you're creating a module in the classroom, @Manda Jackson . I look forward to checking it out. Maybe @Dinka Salvador will give us a two-minute tutorial someday.
Unfinished Projects
What’s the most unfinished thing on your computer right now? Could be: - an app - a course - a Canva design - a website - a prompt pack - 47 random notes No judgement 👀
2 likes • May 14
@Manda Jackson What's stopping you from posting them? Your answer need not be rational. Mine isn't. Here's what's stopping me from watching all that footage: It'll take so long to watch it! There are so many hours of it! I have no idea at all what's in most of it! Now, those answers may lead to a follow-up question: "Benjamin, if you aren't going to watch it ... why do you keep shooting more of it?"
2 likes • May 14
@Manda Jackson See, that makes perfect sense. That's not irrational at all. We have to prioritize. Whereas what I'm doing ... I either need to review that footage, or stop shooting.
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Benjamin Lanin
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68points to level up
@benjamin-lanin-3580
I teach abundance as a spiritual practice.

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Joined Mar 10, 2026
Taos, NM