That sounds like such an exciting opportunity. Congrats on your first APCA conference! In my experience with events and e-commerce, the key is to treat it like building long-term relationships rather than just a single sales pitch. Be approachable, have a clear takeaway that schools can connect with, and think about how you can follow up meaningfully afterward (a simple resource, digital handout, or even a thank-you note can go a long way). Most importantly, enjoy the networking; you never know which connection will turn into a lifelong collaborator or supporter. Wishing you a great session and plenty of bookings!