Last night's workshop was a success only because of the people that showed up. Thank you for your questions! You all are that much closer to getting a commercial deal. I'll see you next Tuesday. Don't swim alone. Get support, ask questions, and grow. Well done!

Cap rate. Rent roll. NOI. They forget about the most important thing on the deal. The seller. The motivation of the person on the other side of the table is the variable that decides everything about your deal — the price you'll pay, the terms you'll get, and whether there's even a deal there at all. Two sellers can own identical properties at the same price. One is going through a divorce and needs to close in 60 days. One is a passive investor happy holding for another decade unless someone offers a premium. 👉 Same property. Two completely different deals. You can't see that from a listing sheet. You can only see it by understanding why they're selling. And there are really only a handful of reasons sellers sell. Tired of managing the property. A life event forcing the sale. Financial pressure they can't ignore. Each one of those gives you a completely different door to walk through in the negotiation. This week's resource for the community walks through the motivations sellers actually have — and how to identify them quickly on a first call. It's called Why Sellers Sell. And I built it just for YOU. 💬 Drop WHY below and I'll send it over.

Here's something most commercial investors get wrong on their very first deal. They find a property. Run the numbers. Land on a number that makes sense. Send it. One offer. One number. One answer. And the seller does what sellers do when given a single number — they reject it, or they counter once and stop returning calls. Binary positions usually break the wrong way. The investors who close more deals don't send one offer. They send three. Same seller. Same property. Same conversation. 👉 Lower price, all cash, fast close 👉 Higher price, seller financing, longer close 👉 Mid-range price, clean contingencies, ironclad earnest money The conversation completely changes. The seller isn't deciding whether to take your offer. They're deciding which of three fits them best. And the one they pick tells you something they probably wouldn't have said out loud — whether they care most about cash now, total dollars, or certainty of close. Once you know that, you refine the one they leaned toward into a better version. I built an LOI template that lets you send all three offers in a single document. 📃 Grab it here or in the Free Resources Module in the Classroom. Drop the template into your next deal and see what happens. Then come back and tell me which of the three the seller picked.

This story is about Rachel. She had a worse starting point than most. 24 years old. $30K in debt. No experience in real estate. No family money. No plan. What she had was a willingness to learn three things. How to find the right deal. How to structure it. How to bring in the right financial partner. That's the whole game in commercial real estate. You don't need a bank. You don't need perfect credit. You don't need cash for a down payment. You need to know what you're looking at and how to put the pieces together. Five years after she started, Rachel's net worth is north of $3 million. She didn't get lucky. She followed a system. Same system that's in the package going up for auction Tuesday at 7 pm Central. If the reserve gets hit, the winner walks away with everything Rachel had access to — and a few things she didn't. One more story coming before the auction. It's not an edge case either. It's what happens when somebody runs the playbook. ⏰ Auction goes live for 24 hours on Tuesday June 30, 7 pm CST. Right here, ONLY in the Commercial; Real Estate 101 Community. Let’s go!

I joined because I’m serious about learning commercial real estate the right way, not just watching content and pretending I’m in the business 😅 Right now I’m trying to sharpen my understanding of deal analysis, seller motivation, and how to tell whether a property actually works from day one instead of just looking good on paper. So I’ve got a question for the room: What’s one lesson you wish you learned earlier before chasing your first commercial deal? Could be underwriting, LOIs, negotiating with sellers, financing, choosing a market, anything. I’m here to learn, connect, and eventually do real deals, so I’d love to hear what you’d tell a newer investor who wants to avoid wasting a year on the wrong things.