Understand What Is Required To Win With Cold Email
To TRULY understand what it takes to get cold email to work, you need to know about these fundamentals: 1. Direct Response Principles These are the rules you follow to get people to act NOW. Imagine you're trying to get someone to buy a cookie. You need to make them feel like they need that cookie RIGHT NOW! - Clear Message: Keep it simple. Say exactly what you mean. - Big Benefit: Tell them what theyโll get out of it. Make it sound awesome. - Call to Action: Donโt leave them hanging. Tell them what to do next. 2. Content Your emails aren't the only thing that matters. People will check you out. Make sure your website, social media, and other content look good. If your website looks like a haunted house, nobody will trust you. - Website: Clean and easy to use. - Social Media: Optimized and actively posting. - Reviews: Lots of happy customer reviews 3. Case Studies Show real examples. Tell stories about how your emails helped others. People love stories. It makes them believe you can help them too. - Before and After: Show what life was like before and after using your service. - Testimonials: Let happy customers speak for you. - Numbers: Share impressive stats. Like, "We added an extra $16k/month"