Got My First ERP Client⦠But don't know what to do? (help me)
Guys, Iām a beginner digital marketer and I just landed my first client ā an ERP software company. My role is to handle their social media marketing. I know how to manage Instagram (posts, carousels, reels), X, LinkedIn, Facebook, and I can do market analysis and competitor research. Weāll also start running ads soon. But Iām confused about one thing: should I be doing more to deliver the best results? Things like cold emails, AI agents, building an email system, or even cold calls?My client doesnāt know about these and told me that posting on Instagram, X, and LinkedIn is enough for now, and later we can run ads.But for a B2B ERP business⦠isnāt that too limited? They want to focus mainly on Instagram, but for B2B/ERP, LinkedIn is usually the main platform. I can bring organic growth (slow, obviously), but I canāt guarantee clients. They donāt expect guaranteed leads, but of course, if I generate any, itās great for me. I don't know what extra features to provide to my client, i am feeling what if i didn't produce good results, get very low followers count? my client will feel bad righ? Thereās so much happening in this field and I feel a bit lost. My client thinks this is enough, but I feel like I should be doing more.If you were in my place, what would you do? Also, please drop some strategies for: - Growing followers for B2B brands - Closing ERP clients online - Skills I should learn for this - Best YouTubers/channels to follow - Courses/books you recommend