The Copywriting Mindset ✍️
This tip is inspired by the question @Kerri Oliver posted yesterday. To write the best copy for your business, it takes a certain type of mindset 🧠 I’ve written a lot of copy and content for myself and for clients over the past few years and think I finally cracked the code! The mindset that’s needed is this… ✨You✨ Lemme explain… When you’re writing exactly how you would talk to a good friend or a loved one, amazing things happen. Idk how to explain it but the content I post that is 100% my brand voice does so much better than if I were to try to mimic someone else’s brand voice. What works for someone else may not work for me. Now, how does this apply for the clients I write for? It’s simple really… Before I start writing for someone, I read through their social media posts, watch their videos, and read more of their content so I get a feel for how they talk and write. Usually the first piece of copy has the most edits but after that, it’s smooth sailing ⛵️ Don’t try to overcomplicate things. Remember: Use less words, pack in the most value, and BE YOURSELF.