Hey everyone! I’m Alysia and am thrilled to be part of this community. I currently lead Pricing & Commercialization at Progress Software, and over the past five years I’ve had the fun (and chaos!) of building pricing practices at two billion-dollar software companies. I’ve lived through it all — from perpetual-to-subscription shifts to package consolidations across nearly 100k customers and even the wild world of Agentic RAG pricing. I’m based in Raleigh, NC, and my background is a mix of storytelling and strategy. I’ve held leadership roles in Product Management and Product Marketing and have also been a sales account manager and marketing manager. I have a Journalism degree from The Ohio State University and an MBA in Product Innovation Management and Marketing from NC State. A few things I’ve learned on my pricing journey: - Pricing only works when it’s connected to your GTM strategy. It’s not just numbers and discounts. - Pricing is your value story. Customers pay you to solve a problem, and there’s always a price they’re willing to attach to that solution. - Your competition isn’t just who’s on the Magic Quadrant next to you. It’s anything that solves the same problem. And unless you’re 8x better, inertia usually wins. Can’t wait to connect, share ideas, and learn from all of you!

Hey y’all, Mark your calendars! Our friends at DigitalRoute are hosting a virtual roundtable diving deep into the world of usage data and how it’s shaping the future of SaaS. If you’re unfamiliar with DigitalRoute, their story is fascinating. They started in telecom during the mobile revolution, helping providers make sense of complex usage data and deliver simpler, smarter billing experiences. Now, they’re bringing that same expertise to SaaS — empowering companies like Adobe, Oxio, and SAP to decouple usage data from production systems, unlock clearer insights, and power more dynamic pricing strategies. This roundtable will explore: - Usage data monetization trends - How to operationalize usage data effectively - Best practices to future-proof data operations in the age of AI If you’re thinking about how your business can better harness usage data, this is a conversation you won’t want to miss. The event will take place on Wednesday, November 19th at 12:30pm EST. 👉 Register here to save your spot. — The PricingSaaS Team