Saw this great video on Instagram today from Christina Mychas about YouTube thumbnails! Cliff notes: Your thumbnail should evoke CURIOSITY + be COMPELLING (sound familiar?? 👀 )

There was a great question in today's live hang about hoping on trending stories, so I'm sharing this handy chart I created "to trend or not to trend?" (included in part 3: your strategy) along with some current trending topics from Threads. HOP ON A TREND WHEN... ✅ It fits one or more of your brand pillars ✅ You can turn it around in under 48 hours aka low production ✅ You have a specific/unique angle PASS ON A TREND WHEN... ❌ It requires significant production (ie. locations, cast, costumes, editing) ❌ It doesn’t fit your brand pillars ❌ The trend feels risky ❌ You lack a unique angle ❌ It’s oversaturated Given this check-list, if any of the current trending topics speak to you, nows your time to move!

The moment is finally here! The second installment of my content creator masterclass "The Brand Is Strong" is officially LIVE! Visit the course page to make your purchase (the full course is $397) and then check your email for the NEW INVITE that grants you access to "The Brand Is Strong." 🔸 Are you tired of putting hours into editing and your content still flops? 🔸 Overwhelmed by the thought of making video content? 🔸 Are you crushing it on TikTok or Instagram but find YouTube confusing?? 🔸 Do you have good ideas but you don’t know where to start? 🔸 Ever film a video but you’re too nervous to put it out?? 🔸 Or maybe you're years into your content journey and feeling stuck? It’s time to stop making excuses, and start making the content!! Whether you’re an aspiring creator or you’re years in and feeling stuck, “The Brand Is Strong” is about giving you the tools to create videos that reach your target audience and build a platform that will stand the test of time. Over this 3 part self guided course we'll cover everything from... ✅ Understanding Your Brand ✅ Riding The Trend Wave For Maximum Growth ✅ Going From Good Idea to Great Script ✅ The Formula For Shareability ✅ The Delicate Art of Self Promo ✅ Building A Sustainable Strategy And more!! So what are you waiting for?? Let's Gooooooooooo! Visit the course page to make your purchase and then check your email for the NEW INVITE that grants you access to "The Brand Is Strong." I'm so excited you're here and can't wait to dig in!