Sharing my first "thought leader" post lol but this was on my mind so I had to 😆 I saw an analogy recently that really stuck with me: Starting content is exactly like joining a gym. We often talk about "building the content muscle," but there’s another part of the gym analogy that gets overlooked: The feeling of walking through the front door and being "seen". When you first go to the gym, that walk from your car to the entrance feels longer than it actually is. You’re aware of yourself in a way you normally aren’t. You assume everyone inside knows you’re new. You think they’re watching. Judging. Noticing everything. They’re not. But it feels like they are. That exact feeling is what stops most people from posting or going live. Making content is the PRACTICE of being seen and dealing with the FEELINGS that come up when you are. If you feel nervous every time you hit "record," that’s normal. You aren't just learning to edit or speak; you’re training your brain to be comfortable in the spotlight. But just like the gym, the more you walk through that door, the more normal it feels. And I can't tell you how much confidence making content has given me in my actual real life. (Especially as an introvert) Does the idea of being "seen" make you feel nervous?

Hormizi recently said that his highlights channel is making him more money than his main channel. He does "mids" here. They are not quite longs or shorts. And he is doing several per day. Most of the videos are clipped from old calls where hes helping real clients. This might be the move. I'm gonna test it out myself. Has anyone tried something like this? HORMOZI HIGHLIGHTS

Do you have a specific day or time when you create your content for the week, or are you just filming and posting as you go?

Been watching Alex Hormozi talk on the Skool Games Recording for Q1 (2026) going: @Eric Howell has been saying this for like the last 2 years. There have been way too many points within this recording that I can't bring them all up, but yeah... he's been saying this stuff for a while now. But here's the thing, what Alex and Eric are both saying requires some of the harder things.. Letting go of your ego. Just doing it and getting better as you go. I've seen people argue with Eric about lives, platforms, and ways to do things.. but those people arguing have not been right. They're not even successful with what they're saying... Actually it brings up something I have heard from both Sam and Kirby. It's easy for people to point out problems or find reasons to complain. It's harder yet WAY BETTER to be solution focused. That's something I've seen Eric do over and over again. Something changes with the algo or the way a platform works and he searches and finds a solution to get people's attention. It's actually what I see him doing here by having a Traffic Lounge where we can share what's working. It's all solution focused as a community, even when Eric is really intelligent in this area. So I just wanted to post this as a Thank You to Eric for all his generous sharing and say I really appreciate what you've been sharing over the years with us. Here's the recording if you haven't seen it yet:

Whats a traffic win you had this week? Got a new member? Got more views than normal?