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The easiest way to come up with video ideas is to make it part of your daily routine. By becoming content conscious. Alex Hormozi has a formula for this: PQRS. - P — Problems: What problems did you run into or solve this week? - Q — Questions: What questions did your community or coaching members ask you? - R — Realizations: What "aha" moments did you have this week? - S — Stories: What personal experiences could you turn into a story? Here's how to put it into practice: make sure you have a notes app on your phone. Each time something like this pops up, write it in there AS SOON AS POSSIBLE so you don't forget. Here are some examples: P — Problems - You hit the same frustration for the tenth time and finally snapped and fixed it → "This drove me crazy for months. Here's the fix."" - You trusted the wrong person (a guru, a partner) → "The advice that cost me $X / a year / a relationship" - Something broke at the worst possible moment (a tool, the plan, the schedule) → "What I do now so this never happens again" Q — Questions - A community member asks you a question during a live call" → that exact question is a video - Someone comments "how do you have time for this?" → your answer is a video about your routine or system - A beginner asks you where to even start → "If I were starting [niche] from zero, here's what I'd do" R — Realizations - You realized the thing you were embarrassed about is actually your advantage → "I thought this made me an amateur. It's why people trust me." - You noticed everyone in your niche believes something that isn't true for you → contrarian take video - You caught yourself giving someone advice you don't actually follow → "I tell everyone to do this. I finally started doing it myself." S — Stories - The time you almost quit and what kept you going - Your most embarrassing beginner mistake - Something your kid, spouse, or coworker said that accidentally taught you a lesson about your niche - The purchase, decision, or conversation that changed how you work