Need help on reading Meta metrics and what I should do further
Need help on what to do based on these metrics after launch and running ads after 2-3 days on a brand new pixel and Facebook account. $54 spent, price of product is $45 CBO campaign with 3 ad sets and 10 ads - Adset 1: high shot images - CPC : $0.04 - CTR : 7.94% - Add to cart: 0 - Checkout initiated: 0 - Purchases: 0 - CPM: $2.86 - Frequency: 1.05 - Amount spent: $0.18 - Adset 2: problem- solution images - CPC : $0.27 - CTR : 2.69% - CTR Link click: 1.69% - Add to cart: 5 - Checkout initiated: 1 - Purchases: 0 - CPM: $7.34 - Frequency: 1.25 - Amount spent: $35.27 - Adset 3: transformation images - CPC : $0.15 - CTR : 2.71% - CTR link click: 1.62% - Add to cart: 4 - Checkout initiated: 2 - Purchases: 0 - CPM: $4.11 - Frequency: 1.19 - Amount spent: $17.80