Jan 6 • General
Need help on reading Meta metrics and what I should do further
Need help on what to do based on these metrics after launch and running ads after 2-3 days on a brand new pixel and Facebook account.
$54 spent, price of product is $45
CBO campaign with 3 ad sets and 10 ads
- Adset 1: high shot images
- CPC : $0.04
- CTR : 7.94%
- Add to cart: 0
- Checkout initiated: 0
- Purchases: 0
- CPM: $2.86
- Frequency: 1.05
- Amount spent: $0.18
- Adset 2: problem- solution images
- CPC : $0.27
- CTR : 2.69%
- CTR Link click: 1.69%
- Add to cart: 5
- Checkout initiated: 1
- Purchases: 0
- CPM: $7.34
- Frequency: 1.25
- Amount spent: $35.27
- Adset 3: transformation images
- CPC : $0.15
- CTR : 2.71%
- CTR link click: 1.62%
- Add to cart: 4
- Checkout initiated: 2
- Purchases: 0
- CPM: $4.11
- Frequency: 1.19
- Amount spent: $17.80
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Need help on reading Meta metrics and what I should do further
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