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7 contributions to Master of Scaling – Ads & KI
Brauche ich Google Tag (AW...) und Conversion-Verknüpfung im GTM bei GA4-Tracking?
Hallo zusammen, ich nutze GA4, um Conversions zu tracken, und importiere diese anschließend in Google Ads. Meine Frage: Brauche ich im Google Tag Manager trotzdem das Google Tag (AW-…) und die Conversion-Verknüpfung im GTM oder reicht es aus, nur GA4-Tags und das Conversion-Verknüpfungstag einzusetzen?
2 likes • Jul 2
Great question!If you're importing GA4 conversions into Google Ads — you don’t need the AW tag in GTM. Just use: - GA4 event tags - Conversion Linker tag (must-have for GCLID tracking) Only add the AW tag if you're using direct Google Ads conversion tags. Need a quick review of your setup? Happy to help! Ask ChatGPT
1 like • Jul 2
@Ivana Ivnovska Als Experte empfehle ich, Conversions über GA4 zu tracken und in Google Ads zu importieren. So haben Sie eine zentrale, konsistente Datenbasis mit besseren Einblicken. Direktes Tracking via GTM kann nützlich sein, ist aber aufwändiger und fehleranfälliger. Saubere Einrichtung ist bei beiden Methoden wichtig.
introduction......
Hi, I’m Arif — a Web Analytics & Conversion Tracking Expert from Bangladesh, helping businesses worldwide unlock the full power of their marketing data. With years of hands-on experience, I specialize in setting up accurate, scalable, and reliable tracking systems across platforms like Google Analytics 4 (GA4), Google Ads, Facebook Pixel & Conversion API, and more. Whether you're growing an eCommerce brand, scaling online courses, or running high-ticket lead generation campaigns, I ensure your data is clean, precise, and actionable — so you can stop guessing and start making confident, data-driven decisions. I’ve helped global clients: - Solve complex tracking challenges - Build custom implementations in Google Tag Manager (GTM) - Design powerful data pipelines that fuel profitable ad strategies Currently leveling up my skills in Google Ads, I’m on a mission to not only track what works — but to help optimize campaigns for real growth and measurable results. If you’re ready to eliminate blind spots and make every marketing dollar work harder, let’s connect — and take your tracking to the next level.
Kundenliste in Quellliste nicht gefunden
Bei mir wird die Kundenliste im Zielgruppen-Tab angezeigt, aber nicht mehr, wenn ich beim Erstellen einer Demand-Gen-Kampagne versuche, die Quellliste Kundenliste auszuwählen. Für ähnliche Segmente möchte ich meine Kundenliste (Excel mit E-Mail-Adressen) als Quelllisten nutzen. Ich kann sie dort aber nicht finden.
2 likes • Jun 13
This happens often with Demand Gen. Even if the customer list appears in the Audiences tab, it may not show as a source if: - The list doesn’t meet the minimum match rate - It’s still processing (can take 24–48 hrs) - Demand Gen doesn’t yet support all audience types (esp. similar audiences) Workaround: try using GA4-based custom segments (like converters or visitors) instead. Happy to help if you want me to review the setup!
introduction.....
Hi, I’m Arif — a Web Analytics & Conversion Tracking Expert based in Bangladesh. With years of hands-on experience, I help businesses transform messy marketing data into clear, actionable insights that fuel real growth. I specialize in building accurate, scalable tracking systems using tools like Google Analytics 4 (GA4), Google Ads, Facebook Pixel, Conversion API, and more. Whether you're running an eCommerce site, launching online courses, or managing lead generation campaigns, I ensure your data is complete, precise, and ready to power smarter decisions. From resolving advanced tracking issues to crafting custom solutions in Google Tag Manager, I’ve supported clients worldwide in creating clean, reliable data pipelines that deliver measurable results. I’m also expanding my skills in Google Ads to bring even more value — not just tracking what works, but helping you scale it with better-optimized campaigns. If you're ready to stop guessing and start growing with confidence, let’s connect. Together, we’ll turn your tracking setup into a powerful engine for performance and profit.
2 likes • May 8
@Christoph Mohr Thank you! I completely respect the rules of the community. I’m here purely to learn, share insights, and offer help when needed — not for any kind of promotion or advertising. Glad to be part of this group and looking forward to learning together!
1 like • May 12
@Timo Fach Thank you for the warm welcome!
Google Optimization Score
Hallo, wie aussagekräftig ist der Optimization Score, den Google empfiehlt, um die Anzeigen zu boosten, sollte ich das in Erwägung erziehen?
2 likes • May 9
The Optimization Score is a helpful tool, but it shouldn't be your only focus. It's based on algorithmic suggestions and may not align perfectly with your business goals. Always test changes before implementing and focus on key metrics like CPA, ROAS, or LTV. Use it as a starting point, but rely on real data and continuous tracking to make the best decisions.
1 like • May 10
@Tarik Gibanica You're welcome! To see key metrics like CPA, ROAS, or LTV, you'll need to ensure proper conversion tracking is set up—ideally both client-side and server-side for accuracy. You can view CPA and ROAS directly in your Google Ads dashboard once conversions are configured. For LTV, you'd typically use Google Analytics (GA4) or your backend data, depending on your business model. If you'd like, I can help guide you through the setup process!
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Ariful Islam
3
44points to level up
@ariful-islam-6720
Analytics and Conversion Tracking Expert

Active 13h ago
Joined May 6, 2025
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