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Copywriting 101

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Elite Writing Academy

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9 contributions to Elite Writing Academy
Quick Simplicity Exercise
“Due to the fact that the weather conditions were extremely inclement, the scheduled outdoor gathering ended up being cancelled at the very last minute.” Rewrite to make that sentence simpler, clearer, and more elegant — without losing meaning. Post your rewritten version in the comments. (Bonus points if you can do it in 12 words or fewer.)
1 like • Sep '25
Due to bad weather, the outdoor gathering was cancelled at the last minute.
Where’s the Ambiguity?
Here’s a tough one for the more adventurous among you. Explain why this sentence is potentially ambiguous, and then attempt to fix it: “I don’t agree with Alex 90 percent of the time.” Answers below.
1 like • Apr '25
For me, 90% doesn’t fit here. I may be overthinking it, but disagreements can be partial or full, but how do you measure the percentage? Safer to correct it as this: I don’t agree with Alex nine out of 10 times. (This sentence can still be refined further, e.g. I disagree with Alex nine out of ten times). This clearly shows that it is per agreement :)
Heard of an Asyndetic List?
—it's a list where the usual conjunction (like and) is intentionally left out. It's not only grammatically acceptable, but it's also a stylistic choice often used for emphasis or rhythm, especially in advertising, headlines, or strong calls to action. Take this sentence from one of my own texts: "Kill jargon, dump ambiguity, nix vagueness." This is grammatically fine without the "and"—and arguably stronger because of it. It feels sharper and more urgent. The more traditional version would be: "Kill jargon, dump ambiguity, and nix vagueness." Still totally correct—just a little more conventional in tone. So it's all about the mood you're going for. Want it punchy? Stick with the original. Want it a tad more formal or flowing? Add the "and." What do you think of this rhetorical device? Do you use it often, rarely, or never in your writing? Care to share any memorable asyndetic lists you've written, or that you recall reading elsewhere?
2 likes • Apr '25
Never knew the term asyndetic list until today (thanks @Shani Raja for the illumination on this otherwise bland Monday), but yes, I’ve used it in copywriting before, a couple of times :)
How Are You Using ChatGPT, Grok, Etc.?
I use AI for my research, writing, and/or editing...
Poll
12 members have voted
2 likes • Mar '25
I’ve freelanced at a boutique marketing agency that really pushed the envelope when it came to deadlines. What working there taught me? Using Perplexity and ChatGPT for ground-level research work was the best way to shave time. I usually spend 2-3 days going through annual reports, sustainability reports and other content materials for one task which would involve creating an article or insight piece + a compelling social media post, but thanks to AI, I’ve been able to cut that time down to 1.5 days. I do the content strategy on my own and write the content from scratch. But I won’t lie and say there’s been times where I’ve prompted for different hooks or a wildcard TOV for an intro, and AI nailed it better than I did. I’ve managed to impress my internal and external stakeholders with the depth I bring to the table. But as I said earlier, I still make it a point to write the content itself; I don’t forfeit sharpening my writing skills at the expense of using AI. I’m also developing myself by picking up more on other content marketing skills eg SEO, digital marketing to ensure there’s always more that I bring to the table. Without AI shaving off those hours, this would not be possible :)
An old friend of Shani joins community
Hi everybody! My name is Emily and I live in San Francisco. I am a writer and editor and I had the great pleasure of working with Shani Raja when I lived in London. Since then, I went back to my specialty in medical journalism and I am always looking to improve my skills and expand my writing.
4 likes • Aug '24
Hello Emily, great to see you here :)
1-9 of 9
Annette Rowena
3
19points to level up
@annette-rowena-5103
B2B and B2C content marketer, specialising in tech, fintech and insurance content

Active 5h ago
Joined Aug 5, 2024
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