The launching of your business model through building a website is an extremely crucial and exciting place to be, because there is a great deal of factors that have been tallyed to ensure a smooth execution of your brand DNA. if you have a professional and functional WEBSITE you are now better positioned to launching your store to the world. Now the world knows who are and what you have to offer via product or service.

What is strategy ? Strategy is an intergrative set of actions that you say that, you are going to do in order to fullfill a goal or task. Ofcourse, startegy is most effective when you follow the SMART formula i.e do things that are : Specific. Measurable. Achieveble. Realsitic. Time Bound.

We are all learning that the sales funnel can be approached in various ways. Sometimes, the Top funnel needs to be executed, especially if you have an innovative business idea, something that needs marketing visibilty to your niche client. However, sometimes, the middle funnel is important as it entails engaging with your niche client to understand their needs. This is the secret to getting unstuck. The Brand DNA analysis that I have mentioned in previous posts is crucial for this reason. Understanding your brand and who your product and or service is designed for is important to understand so, you can move you along a sales funnel efficiently.

Platform: Instagram Airbnb's social media marketing campaign used Instagram to highlight unique and inspiring photos of their rental properties all over the world. They were able to increase brand awareness and bookings by sharing stunning photos that inspired their followers to travel. In the last ten years, Airbnb has grown into a $38 billion company that competes fiercely with the world's top hotel chains. Their business model has disrupted the hospitality industry in an attempt to outperform competitors and establish a household name. Airbnb's meteoric rise can be attributed in part to its influencer marketing strategy, which focuses on Instagram. One example of this strategy was when Airbnb offered Lady Gaga a $20 million property in Houston during Super Bowl LI in 2017. This sponsored Instagram post (created using the aforementioned formula) received over half a million likes and 4,000 comments. Not to mention the extensive news coverage of the celebrity's accommodations in reputable publications, as well as outreach to her 25 million followers.

What happens when you find yourself stuck in the middle funnel ? That is, your client has engaged you but you are unable to covert the interest into a sale ? It may be time for a Re-Boot pitsop (which I have written about on the MBS Platform 2 weeks ago) It entails the following ; 1) Study your client. 2) Re-Visit your Brand DNA. 3) Analyse the niche client engagement. 4) Sell Relevance.