The rarest thing on the internet right now is you.
Something happened on our group call yesterday in Mindset Skool that I havenāt seen in 13 months of owning the group. It was the most attended call weāve ever had. Not because I had a special guest. Not because I ran a big promotion. People just showed up. More of them than ever before. Iāve been thinking about why. And I think itās the same reason I made the video Iām dropping in a second. The internet is drowning in AI content right now. Up to 90% of what gets published online is no longer written, recorded, or created by a human being. And the research is starting to show what that does to people. More than half of Americans report feeling lonely on a regular basis. The more content gets outsourced to machines, the more people crave something real. Theyāre craving you. Not your information. Not your framework. Not your funnel. You. Thatās the opportunity sitting in front of every single person in this community right now. YouTube is not a content platform anymore. Itās a trust engine. Itās the place where someone can spend 45 minutes with you, hear your voice, see your face, decide they like how you think, and start looking for a way to get closer to you. And when they want to get closer, you point them to a paid room on Skool. Thatās the YouTube to Skool model. And I am doubling down on it hard. I was already all in. But after the data Iāve been seeing on how people are responding to real human presence online right now, Iām going deeper. This isnāt a content strategy. Itās a connection strategy. And the timing has never been better for the person who is willing to just show up and be a human on camera. You donāt need a big channel to start. You donāt need fancy gear. You donāt need to be polished. You need to be real. And right now, real is the rarest thing on the internet. I put out a video yesterday that lays out exactly how this model works and why the AI era is actually the best thing that could have happened to established experts who are willing to show up. Watch it.