Wkly Mastermind w Maryse Williams to Accelerate Your Growth - October 31 VIEW RECORDING - 60 mins (No highlights) Meeting Purpose To learn from Maryse Williams' business growth journey and discuss effective marketing strategies. Key Takeaways - LinkedIn is the superior platform for career coaches. It attracts high-intent prospects and builds trust via shared connections, unlike Meta/Google Ads, which yield low-quality leads and poor ROI. - Build the business as you go. Avoid analysis paralysis by launching with a simple offer and letting early customer feedback define your product. - Price for value, not just cost. A large price increase (e.g., $429 → $979) creates urgency and signals value, while a small one (e.g., $429 → $479) does not. - Organic engagement is more effective than chasing viral posts. Viral posts are often artificially boosted; authentic comments and SEO-driven newsletters build real trust and authority. Topics The Problem: Ineffective Marketing Channels - Maryse Williams' (Jobmorph) early marketing efforts on Meta, Nextdoor, and Google Ads were a "money pit," wasting ~$15k. - Platform-Specific Failures: Meetup: High effort for low return (3–4 customers). Facebook Ads: Generated many leads, but conversions were minimal. Google Ads: Cost was disproportionate to the handful of sales. LinkedIn Ads: Very expensive with poor ROI, as users search for profiles, not scroll the feed. - Root Cause: Hired generalist marketers lacking specific experience with career coaching.

Hello! Welcome to the LinkedIn Marketplace Community. As you know, LinkedIn Marketplace is the NEW KING in town when it comes to getting inbound leads for service-based businesses. This Skool aims to help each of you, a service-based business owner, get set up to get and increase the number of matched inbound leads on LinkedIn Services Marketplace from those who submit requests for proposals (RFPs) for your services. To kick things off, 1. Introduce yourself and share a bit about youself 2. Head over to Classroom on the top menu and access the course to get things in motion 3. Message @Aditi Jhaveri back if you need additional support to get your system off the ground