Most recent client, Rachel Gaddis feedback of our DFY program...

Ever wonder what questions to ask so you have a strong idea of why your customers buy from you and what their experience was after using your product or services? Hope these help: - What was your biggest hesitation before buying? - How do you feel now that you’ve used the product? - What was the biggest surprise about your experience? - What competitors were you considering? - How easy was it to buy again the second, third, or tenth time? - What would you say to someone on the fence? - What was your best result or biggest win? - What was your favorite part? - What was your least favorite part? - If I could eliminate one thing, what would it be?

Wkly Mastermind w Maryse Williams to Accelerate Your Growth - October 31 VIEW RECORDING - 60 mins (No highlights) Meeting Purpose To learn from Maryse Williams' business growth journey and discuss effective marketing strategies. Key Takeaways - LinkedIn is the superior platform for career coaches. It attracts high-intent prospects and builds trust via shared connections, unlike Meta/Google Ads, which yield low-quality leads and poor ROI. - Build the business as you go. Avoid analysis paralysis by launching with a simple offer and letting early customer feedback define your product. - Price for value, not just cost. A large price increase (e.g., $429 → $979) creates urgency and signals value, while a small one (e.g., $429 → $479) does not. - Organic engagement is more effective than chasing viral posts. Viral posts are often artificially boosted; authentic comments and SEO-driven newsletters build real trust and authority. Topics The Problem: Ineffective Marketing Channels - Maryse Williams' (Jobmorph) early marketing efforts on Meta, Nextdoor, and Google Ads were a "money pit," wasting ~$15k. - Platform-Specific Failures: Meetup: High effort for low return (3–4 customers). Facebook Ads: Generated many leads, but conversions were minimal. Google Ads: Cost was disproportionate to the handful of sales. LinkedIn Ads: Very expensive with poor ROI, as users search for profiles, not scroll the feed. - Root Cause: Hired generalist marketers lacking specific experience with career coaching.

If you need questions, be sure to attend.

Happy Friday! 👻https://www.linkedin.com/posts/kentvanho_from-survival-to-success-hey-linkedin-activity-7387465423195172864-vZXO?utm_source=share&utm_medium=member_ios&rcm=ACoAAAGsTlcBFlkmGoHYV58whmQRrpYgaasXQiQ