You Don’t Need Everybody to Win in Digital Marketing
In my journey of building content in YouTube, I learned to stop to talking to everyone when I turned the camera on. This was on the hardest concepts to understand. I was talking with Angel (my wife) about targeting an avatar in her Instagram content. Let play this out. They always say: “Pick an avatar that’s basically you five years ago.” So let’s say that makes your avatar 31 years old. At first you might think: 👉🏾 “That’s too narrow. How many 31-year-olds are even out there?” Here’s the math: • U.S. population ≈ 335M • 31-year-olds ≈ 4M • Half are female → 2M Now imagine you capture just 1%. That’s 20,000 buyers. And if your product is $50? 💰 That’s $1,000,000 in revenue. 🔥 The lesson: You don’t need everybody. You just need clarity + consistency.