One of the biggest mistakes I see authors make is waiting until their book is published before thinking about marketing. In my experience, the real growth starts before launch. What helped me the most was building visibility early, creating a launch plan, staying consistent with promotion, and making sure readers knew my book existed before release day. That's the approach I used with In Her Own League, and it completely changed how I looked at publishing. A great book is important, but readers can't buy a book they've never discovered. If you're writing your next book, don't wait until it's published to think about marketing. Start building your audience now, connect with readers in your genre, and create a simple roadmap for your launch. Even small, consistent steps can make a huge difference over time. Question: At what stage do you usually start thinking about marketing your book before you publish, after you publish, or only when sales begin to slow down?

When I first started my digital journey, I thought I needed everything to be perfect before taking the next step. That mindset kept me stuck for longer than I'd like to admit. What changed for me was getting the right guidance, focusing on one step at a time, and staying consistent instead of chasing perfection. I'd love to hear from this community: What's the biggest challenge you're facing with your self-publishing journey right now? Writing, editing, formatting, marketing, confidence, or something else? Drop it below, let's help each other move forward