For my facebook ads I've included all the books in the series I'm advertising. I'm advertising book 1 in the series. I wondered whether I should only include book 1 in the Amazon Attribution link as including all the books in the series could make my conversion % look good. What do others do?
@Nita Round Good question. If the ad is specifically promoting Book 1, I’d usually link the Amazon Attribution to just Book 1 so the conversion data stays clean and easier to analyze. Once readers land on the page, they can still see the rest of the series anyway. Are you mainly optimizing for read-through across the series or just tracking Book 1 performance?
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