Something big just shifted in this community. I have been sitting with an idea for a while now and today I am acting on it. Because that is what a Bold Move looks like. I have opened the doors of the AVA Collective to everyone. Free. No barrier. No "you need Ava first." Just come in, show up, and let me serve you for the next 90 days. Here is what I am doing and why. I believe that every entrepreneur deserves to experience what it feels like when a thought gets caught before it steals your confidence, your momentum, and your income. I believe that identity work is not a luxury for people who can afford coaching. It is the foundation that everything else gets built on. So for the next 90 days I am bringing Ava to you. Every week, Monday to Friday, I will be showing up in this community with content- from Ava- that is going to challenge you, shift you, and prove to you that your thoughts are not your truth. Everything I share goes straight into a folder in this community called Experience Ava — yours to keep, revisit, and build on. This is what your week looks like inside the challenge: Monday — Bold Move Your weekly identity intention. One question. One decision. Who are you choosing to BE this week? Tuesday — Truth Drop A raw insight from the psychometrist's desk. The real reason your brain does what it does — and what to do about it. Wednesday — Real Talk A limiting belief caught in the open. Named. Reframed. The day you realise you are not the only one. Thursday — Ava's Mirror Ava in action. A real thought, caught in real time, shifted into alignment. Watch transformation happen. Friday — Becoming the Proof Your weekly reflection. Not what did you achieve — who did you become? 90 days. Monday to Friday. Free. Inside this community. This is my bold move to show up daily! This is your sign to invite everyone in your world who is stuck between who they are and who they know they could be. The doors are open. Tag someone below who needs this. Drop a 🔥 if you are taking the Bold Move and committing to all 90 days.

Let me ask you something honest. What is the ONE thing you already know you should be doing in your business right now — but you are not doing it? Not because you lack the information. Not because you lack the strategy. But because something keeps getting in the way. That something has a name. It is the identity your brain is currently running on autopilot. And until that identity shifts, no amount of knowing will close the gap. This is not a discipline conversation. This is not a motivation conversation. This is an identity conversation. And it starts with one honest answer. Drop it below. What do you KNOW but are not yet DOING? No judgment in this space. Only recognition — and the beginning of a shift.

Something different is happening in this space. Today things change, and after tonight's Masterclass, I'll reveal it all... but here's a small sneak peak😁 I didn't start this community to give you twelve minutes of motivation. I built it because I kept watching smart, capable people stay stuck. Not because they lacked strategy or talent. But because the identity running in the background hadn't caught up with where they were trying to go. That gap, between who you are and who you know you could be, is exactly what we are here to close. Every Monday, I ask one question. Not a goal question. Not a to-do question. A BE question. Because every result, every decision, every action follows from who you are being first. So here is yours. This week, I am choosing to BE someone who ____________. Drop your one word or sentence below. The first answer that comes is almost always the most honest one. Welcome. I am glad you are here.

Hope you guys are ready for what is launching tomorrow! I have been catching up due to the power failure, and I cannot wait! Expect LOADS to change inside the Ava Collective! MAKE SURE YOU'VE REGISTERED FOR TOMORROW 7pm! https://us06web.zoom.us/meeting/register/9_kHPfATRc2vWwmCUVgZbg

I'm back online! GRATEFUL, to enjoy 'normality' once again, but I couldn't resist to share where this storm took me to... I've been offline for 5 days. No power. No wifi. No masterclass. No launch. The storm in the Western Cape really hit us hard, but it hit me also a bit differently this time... The late night conversations we had in the dark, because we had nowhere to go, those conversations would never have happened any other way. Nobody was scrolling. Nobody was performing. We were just... there. With each other. Actually there. Those 'dark- connections' are worth more than a hundred online strategies I ever did. It made me realize the importance of REAL connection- even in the online, AI era, and because of the storm, what I'm releasing on Monday (because I had to re-schedule my launch) now even looks different because of it. And then there were the trees. Tree after tree, uprooted. Including one that broke through our boundary wall and fell right in front of the garage, so we literally couldn't leave. We were stuck. And as I stood there looking at what was left of it, I noticed something. Almost every single tree that came down was already dead. They looked fine from the outside but the root system was gone. There was nothing underneath holding them when the 100km winds arrived. Nothing to hold onto. And I couldn't stop thinking about that. Because life does the same thing. The storms don't break what's rooted. They expose what isn't. It made me ask myself honestly, where have I been building above ground without tending to what's underneath? And I think that's a question worth sitting with, because the storm doesn't care how impressive the branches look... Now. About my masterclass. I was supposed to launch something new on the 13th of May. I was a no-show. Not by choice, by circumstance. But what I've learned in these five days has actually changed what I'm going to share with you when we do show up together. Because if there's one thing a week without wifi in the middle of a storm will teach you, it's that real connection is not a strategy. It's not a content pillar. It's a root system. And in an era where we're all leaning harder into AI, I believe more than ever that the human underneath the technology is what has to stay strong.