😬 "things are bad and no one is buying"
One thing I talk about in the new podcast series (start here with Part 1: High Ticket Programs, Champagne Clients and Keeping It “Cozy”) is how you can't let other people's (negative) narratives become your story too. There's been times in the last 12 months I felt like I was in a little bubble with my clients. Everyone outside the bubble was talking about how AWFUL business was in 2025. I don't doubt that people were struggling - but you don't have to take that on as your reality. My clients rose to the challenges and changes - and 2x-5x'd their businesses. From $50k months to $100k months. From $130k/month to almost $830k in a single month. Adding millions to their revenue with a few bold, strategic tweaks. Blanket statements like “the economy is bad" or "no one is buying high ticket” are not taking into account what we know about why people buy. I think my clients' massive success over the last few months comes down to a few things: 💰 Champagne Client messaging & positioning: going HIGH end and HIGH ticket, when everyone else shrunk back, lowered prices, and slowed down. 🥂 Taking that concept even further in their program design & launches: building the "room" their clients want to be in, and elevating their launches into high-value, paid multi-session events like we teach in Virtual Event Blueprint. 🤔 Playing with new timeframes, questioning the “12 months is best” expectation: We helped a handful of clients develop 2-day high ticket offers ($5k-$50k price) that their customers love, and they love delivering. I break down all the details of HOW they are doing this in the series - start here! Things are objectively very chaotic and difficult right now - no question about it. But you get to decide how you show up for your business and community when things aren't easy. For our clients who met that challenge, the rewards are not just revenue - but a sense of service and fulfillment worth more than any sales numbers.