I thought it would be FUN to kick off an About Page Feedback Thread so we can support each other and level up our copy together. I’ve already noticed how thoughtful and helpful so many of you are with feedback (seriously… some of you could be copy coaches. Looking at you @Matthew O'Brien 😄). Your About page is often the very first impression someone has of your community or offer. Fresh eyes can spot blind spots we can’t see ourselves. Here’s how it works: 👇 Drop your About page link below 💬 Give feedback on at least one other person’s page in this thread When giving feedback, consider: • Can you tell who it’s for right away? • Is there a clear transformation or outcome? • Is authority or credibility established? • What’s included — and are the benefits clear? • Is there a reason to join now? • Is there a clear call to action? P.S. Thank you for your grace and kindness while I’ve been sick. I appreciate you so much!

Your copy actually needs to REPEL people. If your copy is repelling people, it’s doing its job ;) Because anyone can look at your page! - Heck, we can all look at your page (and a lot of the lovely members here HAVE been looking at your pages in our beautiful feedback thread) And they’ll decide whether it resonates with them or not. But the most important question to ask is this: 👉 Does it resonate with my ideal member? - The person who would be the very best, highest quality member I could possibly have? - Does it resonate and connect with them? Because THAT is what actually matters. Btw the BEST feedback doesn't filter through your own personal taste. It tires to look through the ideal member’s eyes, and asking QUESTIONS to inquire about THEIR members' personal taste (a whole different train of thought). I digress... We don’t want to be attracting everyone. So we don’t want our messaging to speak to everyone. If it speaks to everyone, it speaks to NO ONE. That's usually 'cause it's vague! And vague doesn’t bring in the right people. Your message needs to speak to YOUR perfect member!! Not everyone will get what you do... that's OK. (More than OK, because that's how it SHOULD be!) If you’re in a really specific niche around a particular skill or a particular passion, there might be words within that community that only the people you want in the community would even know. And the rest of us wouldn’t get it. Use THOSE words that your members "just get". That’s how the right people feel seen. The only caveat is this (especially relevant to more expert-led communities): If you're using "expert language" that your members actually wouldn't understand. Ask yourself this: - Are these words coming from MY expert brain…or from my MEMBER'S brain?? Look, ULTIMATELY you want to make sure the words on your ABOUT page (and anywhere else you write words to attract members!) are words your ideal members actually understand... and connect with.. and feel SEEN by.

👉 CLOSED FOR NEW SUBMISSIONS. (READ THE PINNED COMMENT!) Drop your link below and I’ll record a short, honest Loom vid on how to improve it. A few brief notes (so we're on the same page!): - This will be high-level + strategic (not a full rewrite) - I’ll focus on 1–2 things that will move the needle MOST - I’ll film as many as I can and may cap it once I hit my limit or lose my voice (whichever comes first, LOL) 😅 I don’t usually do this publicly… but let’s call it a one-off community experiment. 😜 If you're wondering... ..."Is my About page ACTUALLY clear?" ..."Would a random visitor 'get' what my community's about in 5 seconds?" ..."Does it even sound like ME??" Let’s find out. 😉 Alright... who's brave & wants to go first?? 👀🔥 Am I crazy for doing this? Probably. Let's freakin' go! P.S. if you have NOT written your page yet or need to improve it first, start with this about page template & training