Good evening, About 85% done with Sell While You Sleep. I've spent a good chunk of time on this because the goal is people saying "this program is better than courses I've paid thousands for" Will make it happen. Especially because I'll be driving home with tons of examples + an AI tool that answers this fundamental question: "What do I sell?" The typical answer to this question is often just "create a product that is something you do" This is often terrible advice. Because it's not sexy. And sexy offers make bank while lame ones don't. The reality is it's never about what you do...it's about what it does. And often it's this key distinction that makes or breaks offers. There's a number of tricks of the trade I've learned along the way to get deadly good at entering markets. Way too much for an email and I'll be covering a lot when we go live here. But my favourite if you're in a pinch with an offer that's live is to simply shrink the claim and make it easier to get the result. More to come but for now, off to bed. Zac.