I’m finishing Play with Purpose – Second Edition, which builds on the original challenge and goes deeper based on real implementation and the questions that came up from you. Because you’re inside this community, you’ll get free access to the Second Edition when it’s released. Here’s where I need your help. If you’ve already been through Play with Purpose and it changed how you use play, motivation, or structure in training, I’d appreciate a short, honest review. Nothing polished. Just: - where you were before - what shifted - what you do differently now You can leave it here: https://g.page/r/CeTWEis3qMEnEAE/review or in the comments or by email. If you’re also waiting for Heelwork Hackers, community members will get priority access and a loyalty discount when it opens! Thanks to everyone who’s been in this early group — your feedback directly shapes what I build next. — Alex

How and why we need engagement and focus before heelwork training.

🤩 First of all - Welcome New Members! I'm super happy our community is growing! 🎾 Just quick reminder - you can still join PWP Challenge and get benefits of community, live Q&A's and my mentorship on play formula that builds motivation, confidence, relationship and emotional regulation. I'm really loving this this challenge and the community there is absolutely amazing! link here: https://www.skool.com/play-with-purpose-the-lab/about 🤓 Couple of you asked when there will be free webinar- it is coming and will be on 'Can play help your reactive dog?' is that something you would be interested in? let me know in the comments! 🥋 we have now belt system to reward the most active members! Skool is measuring your activity- the more you post/comment, like the higher score you get. You can see it on Leaderboards tab. the most active members will get free/discounted memberships, merch, mentorship/private calls etc.

What is the most important skill in dog training? If over the next 30 days you could acquire one dog-training skill as a superpower, which one would you choose? ps. If you think I missed one, comment it.

Hey Team, I’m opening the second edition of Play with Purpose — this time as The Lab. This is a live, coached environment where we break down play and motivation and remove the guesswork. 📦 What’s included - 🧩 Core course – Play With Purpose: Step-by-step framework to build engagement, confidence, motivation, relationship and focus in high arousal - 👥 Community: learn with other like minded dog owners and trainers - 🎯 5 week of my direct coaching - 📲 Weekly live Q&A (your questions answered) - 🎁 Bonuses (Luring Mastery, Powering Recall with Play, Retrieve Anything Guide) - Ps. Grads of PWP will have priority for Heelwork Hackers once is up. 🐕 Who This Is For - 🧠 Dog trainers - 🏆 Sport & working dog handlers - 🔥 Ambitious dog owners and all of us that are using rewards in training :) 💰 Pricing (clear and honest) Most “challenges” charge around £100 for one week. This is five weeks, live, with coaching. Early access price: £97 total (129 USD) • Now only available inside this community • Limited to first cohort • Price will go up later If you’re in, don’t wait. Click here: https://www.skool.com/play-with-purpose-the-lab/about?ref=7f1c744ba01a4ce68aae9b8cda9235c6 I will see you inside!